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Apple selling independent movies, videos through iTunes

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By Nino Marchetti

Contributing Editor
Published: Friday, March 2, 2007
News Categories: iTunes

Apple looks to have taken the iTunes Store into the realm of independent video downloads, according to Variety. The snowboarding action movie That began selling through iTunes on Tuesday, the trade publication reported, as well as content from action sports video distributor Studio411. These two moves mark the first time the iPod maker has “sold video content that didn’t come from an established network, studio or distributor.” Apple would not comment to Variety on any future video distribution plans in this vein they might be planning.

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Yay for the indies! Is this a sign of things to come? iTS has unlimited shelf-space and market-clout. Perhaps it’ll give independent studios a new air of legitimacy not found in the brick-and-mortar-only days. Instead of “name-brand” productions taking center stage and the indie section being stuffed in the back of the store, everything on iTunes is equally easy to find.

Posted by Laer on March 2, 2007 at 8:12 AM (PDT)


Laer, this is true, however, iTunes does have the snowboarding movies selling for the price of a television episode or music video, rather than the price of a traditional movie. I’d say that’s not quite the air of legitimacy you had hoped for.

Posted by urbanslaughter on March 2, 2007 at 8:40 AM (PDT)


- If you used final cut pro to make it.

Even if that is so, it’s a good thing overall, and the only reason they haven’t got an indie record label is because apple will sue.

Also, we all know the itunes store is about selling iPods by providing content for them, especially the videos.

Posted by _Ethan on March 3, 2007 at 11:18 AM (PDT)

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