News
Apple still working to license iPhone trademark
Even though Apple has already announced that its new mobile phone will be called the iPhone, the company has yet to sign an agreement with Cisco, the holder of the iPhone trademark. According to Cisco—which launched a line of VoIP phones last month under the iPhone brand—the company has recently been in extensive discussions with Apple about licensing the trademark. Cisco said that “it is our belief that Apple intends to agree to the final document. We expect to receive a signed agreement today.” Phil Schiller, Apple’s senior vice president for worldwide marketing, would not confirm to the Associated Press whether the company had agreed with Cisco on terms of use of the name. “There are a number of companies that have used ‘iPhone,’ but this is the first use in a cellular phone,” he said. “We feel fine using it as a cell phone name.”
Related Stories
- Apple airs new Siri-focused iPhone 4S ads
- Apple asks European standards body to set Frand rules
- iPhone accounts for 40% of new Sprint customers in Q4 2011
- Key iPhone, iPod executive left Apple last year
- Motorola sought lucrative royalty on iPhone, iPad sales
- AT&T explains ‘unlimited data’ user throttling, blames users?
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly coming early Monday, giveaway reminder
- iBackFlip launches Somersault case for iPad
- Motorola loses third patent case against Apple in Germany
- Apple rushing to pick demo apps for next iPad launch
- Apple airs new Siri-focused iPhone 4S ads
- Periscope Audio Lab releases SpaceSampler
- Evernote Hello improves contact entry features
- eMailGanizer Pro adds Universal Inbox, Smart Folders
- Scosche rolls out bassDock for iPad
- German court rejects Apple bid to ban Galaxy 10.1N
Recent Reviews
- Cygnett Apollo for iPhone 4/4S
- Case-Mate Pop! ID for iPhone 4/4S
- Case-Mate Pop! for iPhone 4/4S
- Case-Mate Pop! With Stand for iPhone 4/4S
- Solid Line Products RightShift 2 Removable Keyboard Case for iPad 2
- Spigen SGP Kuel F60Q Battery Pack
- Just Mobile Highway + Highway Pro for iPod, iPhone + iPad
- Speck CandyShell and CandyShell Satin for iPhone 4/4S
- Jensen JiPS-310i Docking Speaker for iPod, iPhone & iPad
- FrappeDesign Smart Sleeve for iPad 2
Recent Articles
- iOS Gems: Adventures of Tintin, Reckless Racing 2 + Scramble With Friends
- Ask iLounge 2-3-12
- Making The Case For - And Against - An Apple iTV Television
- Instant Expert: iTunes U for iPad, iPhone and iPod touch
- Instant Expert: Secrets & Features of iBooks 2.0
- iLounge’s 2012 CES Best of Show Awards: Honorable Mentions
- iLounge’s 2012 CES Best of Show Awards: iPod, iPhone, iPad + Mac
- iOS Gems: Bug Princess, Dora Hops Into Phonics, It’s A Small World, Sleepy Jack + X Is For X-Ray
- The Complete Guide to Managing iTunes Videos
- Editorial: As CES Grows, Will Microsoft’s Loss Be Apple’s Gain?


1
They should’ve gone with a more appropriate name like MacPod.
Posted by Galley on January 9, 2007 at 3:44 PM (PDT)
2
for a phone, right.
Apple phone or MacPhone both point to computers and what did they delete from their name today ?
Posted by A-Maze on January 9, 2007 at 3:59 PM (PDT)
3
ApplePhone! to go with AppleTV and ApplePod!
Or maybe not…
Damn clever move on Cisco’s part though - they needn’t even produce their iPhones now, and get free money from Apple!
Posted by Phil B on January 9, 2007 at 4:00 PM (PDT)
4
The `i´ is becoming a bigger brand than apple itself. So I can understand the decision for the name iphone.
Posted by Wally van de Pas on January 10, 2007 at 12:31 AM (PDT)
5
Is this what’s making for the delay from launch to sale? If so, they should just sign the thing and get it over with. It’ll be worth it in the long run. As a supplement, will they release a version that supports SIM cards? I live in India, so without SIM cards support, I’ll have to wait an eternity until I can actually use the iPhone… :’(
*sobwhimper*
Posted by Special_K on January 10, 2007 at 5:02 AM (PDT)
6
No, the delay is because they have to get it approved by the FCC before they can sell it.
There have been a lot of devices recently which have appeared on sites such as iLounge and engadget because the FCC approval comes through, complete with pictures, and Steve wanted to do the announcement himself rather than it leak like that. He does mention that somewhere in the presentation.
Posted by Phil B on January 10, 2007 at 6:55 AM (PDT)