Apple Store: iPod mini #1 Top Seller | iLounge News

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Apple Store: iPod mini #1 Top Seller

MacMinute reports the iPod mini is #1 on the online Apple Store’s Top Sellers list followed by iTunes Gift Certificates, iLife ‘04, Keystation 49e USB Midi Keyboard,  15-inch PowerBook, Monster iCarPlay wireless FM transmitter for iPods, Mac OS X 10.3 Panther, iBook, iMac, and the dual 2GHz Power Mac G5.

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Comments

1

That’s pure 100% marketing bull.

So Apple is trying to tell us the iPod dropped off the top 20 in one day - it’s not even on the list.

I love Apple, but they must think we’re really duh.

Posted by Gary Reich on January 19, 2004 at 3:40 AM (PDT)

2

Do they even have enough to consider it a top seller/?

Posted by bababooey on January 19, 2004 at 4:59 AM (PDT)

3

I agree with Gary.  They’re not even shipping yet.

It wouldn’t surprise me if the discontinued 10GB models were outselling the minis.

Posted by rdlink on January 19, 2004 at 6:31 AM (PDT)

4

They’ve been taking orders since the day of the keynote at MacWorld. Selling doesn’t equate to shipping. And since the replacement of the 10GB iPod with the 15GB iPod, the Apple Store (on-line) stopped selling the 10GB. So the 10GB couldn’t be outselling the iPod mini on the on-line store - which is all this article references.

Posted by Atomic Bomb in Mid-Atlantic on January 19, 2004 at 6:41 AM (PDT)

5

Where is the iPod (they don’t separate models on the top 20 list at the store)?

Is Apple trying to say theat the pre-sales of the iPod mini knocked the iPod from #1 to #25?

Come on.

“Oh wow, look the mini is selling like wildfire, maybe I will get one.”

I hate it when companies do things like this and expect us to swallow it.

Just saying.

Posted by Gary on January 19, 2004 at 6:46 AM (PDT)

6

Gary: Apple only lists the top item from a given product line in the top selling list. For example, the 15” PowerBook is listed at #5. This actually means that all PowerBooks together are #5 on the list, but that the 15” PowerBook is the best selling among them. It sounds weird, but that’s the way it’s done.

What we see at the top of the list is that the #1 product Apple is selling are iPods (which includes the iPod mini). Of the iPods, the current best seller - and therefore the representative on this list - is the iPod mini.

Yes, this list is intended to direct people to items that are being purchased a lot from a given product line. The thinking is that if most people buying iPods are buying iPod minis, then that product is appealing to more people, so they post the iPod mini link on the list. When you click on the link to the iPod mini page, though, you’ll notice that the larger iPod is prominently featured on the top right.

Posted by Atomic Bomb in Mid-Atlantic on January 19, 2004 at 6:56 AM (PDT)

7

I’m sorry, but we just disagree.

That would be like listing iBooks with Powerbooks because they are laptops.

The iPod mini is nothing like the iPod. They are two separate completely different products.

Otherwise, using this logic, they would be listing G4’s with G5’s becuase they are desktops and iBooks with Powerbooks because they are laptops. 

Just doesn’t make sense.

Posted by Gary Reich on January 19, 2004 at 7:33 AM (PDT)

8

if you think about it, most of anyone who wanted an iPod probably had gotten it over the holidays. It makes sense that the iPod sales dropped off after the New Years and probably won’t pick up much until the next rev.

the practice of lumping all PB in the list under 15” PB and all iPods sales under iPod mini, just doesn’t make sense and is misleading.

Posted by Starboard on January 19, 2004 at 7:48 AM (PDT)

9

Gary: Whether you agree or not, Apple has segregated their product lines this way. The iBook is a different line than the PowerBook and all iPods are in the same line. iMacs and eMacs (G4s) are a different line than PowerMacs (G5s). That’s just teh way it is. Besides, I actually know the way the list is generated, so my statement wasn’t an opinion.

Starboard is right. It is misleading. But how much attention is really paid to this list anyway? (Unless someone is trying to read into it - as MacMinute clearly is.)

It’s really no big deal. I just thought I’d let you all know how the list worked.

Posted by Atomic Bomb in Mid-Atlantic on January 19, 2004 at 7:56 AM (PDT)

10

You can accuse Apple of lying about sales (pretty serious) or you can wonder, like I do, about the time-frame of the top-10/20. If it’s measured for only a short time—2 days? 6 hours?—then sudden variations would statistically happen more often than if it were, say, the last 30 days. And what’s the delay in analyzing the figures? Perhaps the number we see now are analyzed from a week or two ago—just after the announcement. In other words the mini could have been an instant hit.

Or, since there has been no advertising for the mini, I can understand a delayed reaction: not everyone follows MacWorld. The press has gotten word of the mini out a little, and shoppers online no doubt discover it even if they only knew about the old iPod to begin with. So at some point sales shift to the new model. For cost? For the new look and size and controls? Just to save $50? Lots of reasons probably.

I expect the mini to sell well. I’m sure the old iPod continues to sell well too. How can people get upset because someone else chooses a slightly different model of the same product they chose? How can people blame Apple because each mini costs more than $200 to make?

Apple said average iPod margins will stay around 20% this year—including mini and HP iPods, both of which will have lower margins than the regular iPod. So minis have a margin below 20% and regular iPods have a margin above 20%. Do the math… minis cost over $200 just to make. They cost less than some players that hold fewer songs. And there are people who don’t need more than 1000 songs, which makes extra GB a waste of $50. A slim new size, on the other hand, is actually of value to some people.

If not to you, that’s great—but to some people the mini makes excellent sense. And it’s priced fairly. If you don’t like the comparison to the 15… why? If capacity is most important to you, that makes the 15 an even better deal than the mini. How is that bad?

Posted by Nagromme on January 19, 2004 at 8:31 AM (PDT)

11

If Atomic Bomb has accurate behind-the-scenes facts, then that too would explain what happened to the old iPod… and STILL the mini would be outselling the old one. Which doesn’t surprise me.

Posted by Nagromme on January 19, 2004 at 8:34 AM (PDT)

12

i bet Baghdad Bob wrote this top ten sellers list for Apple.

Posted by Jaguares in Bay Area, Ca on January 19, 2004 at 9:32 AM (PDT)

13

everyone is a marketing genius here. How is it so hard to believe that its selling that well? As i said from the beggining. Its going to be popular with the mainstream more so than the ipod.

Posted by RegalBegal in New England on January 19, 2004 at 9:47 AM (PDT)

14

I’m not claiming to be a marketing genius.

Here is my point:

Yesterday the 15, 20 and 40 gb iPod was the #1 “top seller” in the Apple Online Store.

The number one item said: iPod

We wake up this morning, and instead of saying “iPod” it says “iPod mini.” and this site, Mac Rumors, Appleinsider and MacWorld make posts on how the mini is #1 at the Apple Online Store.

If the iPod mini is part of the iPod product line, why doesn’t the number one spot still just say “iPod?”

I’ll tell you why: marketing.

There is no other logical way to explain it, and fine, I just think it’s silly when companies do stupid crap like this.

Looking forward to receiving my silver mini to add to the family.

Peace.

Posted by Gary Reich on January 19, 2004 at 9:59 AM (PDT)

15

I am amazed that so many people still can’t except the fact that the ipod mini is an awesome product which many people believe is better than the ipod.  Get over it, just cuz u have an ipod doesn’t mean you have to badmouth a newer, possibly cooler product

Posted by nate on January 19, 2004 at 10:14 AM (PDT)

16

Jeebus Jimney.

So far I have been accused of:

1. Accusing Apple of lying about sales.

2. Being a iPod mini-hater.

3. Declaring myself a marketing expert.

Please tell me how the iPod dropped off the top twenty chart in one night, and I will quickly shut my mouth.

Posted by Gary Reich on January 19, 2004 at 10:38 AM (PDT)

17

Gary: The top selling list is regularly re-tabulated - but not daily. The latest count showed that the best selling individual product in the iPod line was now the iPod mini. And the iPod line is currently the best selling product for Apple - even more so than the iTunes gift certs (surprisingly). Prior to the recently rocketing sales of the iPod mini, the leading seller for the iPod line had alternately been the iPod 40GB (right after its introduction), the iPod 10GB, etc.

I don’t see what the big deal is. So the iPod mini is selling well. Wasn’t that expected?

Posted by Atomic Bomb in Mid-Atlantic on January 19, 2004 at 10:59 AM (PDT)

18

Makes sense to me that depending when and how the stats are tracked, you would see sudden changes, some of which will surprise some people. I gave several example scenarios above, and perhaps Atomic Bomb’s details are right too.

The original accusation of “100% bull” seems unjustified to me. I think that’s what people are responding to. We can’t “know” for sure, but I don’t personally believe that the mini’s high ranking is a fiction.

Posted by Nagromme on January 19, 2004 at 12:25 PM (PDT)

19

You ca tell anything, but i known a pal who buy an iPod mini in Apple Store the same day of Steve’s Keynote… He don’t know iPod mini was unavaible…ooops !!!

Maybe that’s reason why iPod mini #1’s top seller…

What u think???

Posted by earias on January 19, 2004 at 3:49 PM (PDT)

20

english please.

Posted by Albert on January 19, 2004 at 6:06 PM (PDT)

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