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Apple sues over unannounced product leak

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By LC Angell

Contributing Editor
Published: Friday, December 17, 2004
News Categories: Apple

Apple is suing unnamed individuals who leaked details about an unannounced product by posting detailed information on the Web. Apple’s complaint, which was filed with the Santa Clara County California Superior Court on Dec. 13, alleges that “an unidentified individual, acting alone or in concert with others, has recently misappropriated and disseminated through Web sites confidential information about an unreleased Apple product.” Apple said it did not know the “true names or capacities, whether individual, associate, corporate or otherwise,” of the defendants, but that it would amend the complaint once they have been discovered.

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Comments

1

go apple, thats will show all those people how powerful apple’s influence is over the electronics and the media that relates to them

Posted by M Bargo in Chicago, IL on December 17, 2004 at 7:39 PM (PDT)

2

Nothing like suing the most dedicated fans who love your products so much that they want to know about them early.

Yes, Apple REALLY cares about you, fanboys.

Posted by stark23x on December 17, 2004 at 8:23 PM (PDT)

3

Lame, stark23x.

If these people are just random people who don’t actually work for or with Apple, then you’d have a point; but from what I gather, these people released confidential information. Information that could cost Apple money, depending.

I love when people get angry when Apple worries about making money—like they’re in business for charity. Give me a break.

Fishes,
narco.

Posted by narco in Burbank on December 17, 2004 at 9:40 PM (PDT)

4

Um, so what’s this secret leaked info and where can I find it? And good point Narco, many often forget that Apple is in fact, a business

Posted by Nuke666 in Melbourne, Austalia on December 17, 2004 at 11:18 PM (PDT)

5

Ok, I’ll answer my own question, by posting a link to the article at

http://www.themacmind.com/modules.php?op=modload&name=News&file=article&sid=618

This image is also at a lot of other rumor sites. If this is the new iPod, I think having no screen is a dissapointment. It goes from being an iPod, which is unique, to being a white flash based mp3 player, which is boring. It also eliminates a lot of potential features.

Posted by Nuke666 in Melbourne, Austalia on December 17, 2004 at 11:37 PM (PDT)

6

can you say smokescreen?

Posted by FLAmous in Aotearoa on December 18, 2004 at 2:27 AM (PDT)

7

no screen, thats because a small lcd screen will be built into the new remote and bundled earphones which will be included in the package price?

Posted by steven follett in uk on December 18, 2004 at 4:54 AM (PDT)

8

a new remote is around the corner and a obvious improvement and requested update is the screen compatible with all generation pods a money maker don’t you think? and to come bundled with the new flash pod a win win situation for apple a completely new flash pod market but also a even bigger market for those of us current pod owners

Posted by steven follett in uk on December 18, 2004 at 5:01 AM (PDT)

9

I may be completely wrong but I’m guessing that is not the site that released the true info b/c if it was I would guess that by the fact that apple is suing these people they would have a clause that allowed them to take down the website immediatley b/c I would guess that these employees would have had to sign a non-disclosure agreement of some sort in order to know what was going on.  So let’s truly hope that whatever they make comes with an LCD screen of ANY sort.

Posted by aethiolas on December 18, 2004 at 6:14 AM (PDT)

10

Yer, i agree with aethiolas. You would have thought that if Apple is sueing the people then they would want the article in which the information is being revealed to be taken down immediately.

Posted by iPodNod in London, UK on December 18, 2004 at 9:22 AM (PDT)

11

More importantly, if that was the original site and source, at least the site would have been named as a defendant and an injunction sought.  Truth is, Apple likes to plan their own intro, and can;t stand when someone leaks…(Remember when Toshiba disclosed the 60 gig drives being sold to Apple….)

Posted by AndyDK in USA on December 18, 2004 at 9:46 AM (PDT)

12

Will you people stop complaining about the lack of a screen on the “Flash” iPod concept?

Who needs a screen when you have 256mb-1gig of memory?

Fishes,
narco.

Posted by narco in Burbank on December 18, 2004 at 12:18 PM (PDT)

13

Who needs a screen when you have 256mb-1gig of memory?

Wouldn’t it be nice to have even a 1-line LCD (or even LED, that would be sexy!) that could scroll the currently playing tune’s details?

There is some good discussion of flash players here, and some photos here.

Posted by Demosthenes on December 18, 2004 at 12:27 PM (PDT)

14

Nice trolling smile But as you might have overlooked, it’s the people who stole the info being sued, NOT the fans who enjoy it, nor the sites who displayed it, unless they participated in the “misappropriation.”

There have been lots of quite detailed rumors lately, some with images. (Like Asteroid and the iPod thing—both of which were artists mockups by rumor sites, describing reports—NOT actual Apple images. It’s the info, not the images, that is at issue.)

Maybe we’ll know on Jan. 11 which rumor it was.

Posted by Nagromme on December 18, 2004 at 2:21 PM (PDT)

15

Slightly unrelated, but does anyone think that the continual Toshiba leaks might be part of the marketing strategy? I mean toshiba has leaked news of 6ogb and 80gb hard drives sales at least twice, and both (I think) from executive level people. Could it be planned to spread word of mouth hype?

Posted by bluejacket in London on December 18, 2004 at 2:44 PM (PDT)

16

Could it be planned to spread word of mouth hype?

Probably. Toshiba is battling Hitachi (ex IBM) for mindshare for medium-small disk drives. IBM had an early lead with the microdrive, but they lost it to Tosh when Apple went big with them for the iPod.

I’m sure that Tosh wants to signal to people thinking about building or developing an mp3 player that Toshiba’s product line is going to continue to be robust.

I’d love to know what happened to Cornice. They were first with the 1” 1GB drives (now up to 2GB) that offered the chance for really small large capacity players. Think iPod mini but shrunk by 1/3. But Cornice is not getting so much traction these days. Maybe their “storage elements” are too expensive to compete with Flash at the low end?

Posted by Demosthenes on December 18, 2004 at 3:41 PM (PDT)

17

narco,

While I’m glad that you “love when people get angry when Apple worries about making money—like they’re in business for charity”.  I think you’re missing the bigger picture.

It would be nice to ignore all the rest of the picture and make it seem like an unfair picture for Apple.  But what you’re forgetting is the past 5-10 years of constant harping on MS and companies like them everytime they “make money”. 

I’m not saying you in specific participated, as it’s obvious you understand big business and capitalism quite well.  With your support of Apple’s practices I’d imagine that you would, without quesstion, support MS to equal lengths.  However, just as MS took the rap for being a hugely successful business… so will Apple.  Apple’s definately borrowed a few pages from the MS book of business, so they should justly receive the same complaints.

I’m not sure what break you want… but when all we’ve seen is MS being torn apart for “making money”... I honestly don’t understand why you think it should be any different now.

Posted by jab1981 on December 19, 2004 at 3:28 AM (PDT)

18

jab1981,

The majority of people who complain about Microsoft mainly complain about Windows, not Microsoft the company.

But I’m finding it difficult to come up with comparisons. MS and Apple are both big businesses, both want to make money, etc. The first thing people say about Microsoft is that they’re a monopoly, and some may even say that Apple has a monopoly over the mp3 player market; which is a silly thing to say because they just have a successful product.

I only support businesses that make good products. Just because i choose to support Apple doesn’t mean that I will never support MS. I’ve tried their products, I don’t like them. Period. But I am optimistic.

Fishes,
narco

Posted by narco in Burbank on December 19, 2004 at 6:03 AM (PDT)

19

Smooth move Apple. This reminds me of when Metallica went after fans in 2000 after they downloaded files. 

Posted by gerper in In the back of a van alongside a deserted road on December 19, 2004 at 6:12 AM (PDT)

20

There sure are some young, angry minds here.

Apple is protecting its business interest, for itself AND its shareholders.  If I owned shares, I’d be pretty P.O.‘d if some individual posted confidential information that resulted in decreased sales and lower performing stocks.

Apple isn’t an all benevolent company that’s here to make innovative products out of goodwill.

Posted by quadraphonic in alberta | canada on December 19, 2004 at 9:30 AM (PDT)

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