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Apple sues over unannounced product leak

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By LC Angell

Contributing Editor
Published: Friday, December 17, 2004
News Categories: Apple

Apple is suing unnamed individuals who leaked details about an unannounced product by posting detailed information on the Web. Apple’s complaint, which was filed with the Santa Clara County California Superior Court on Dec. 13, alleges that “an unidentified individual, acting alone or in concert with others, has recently misappropriated and disseminated through Web sites confidential information about an unreleased Apple product.” Apple said it did not know the “true names or capacities, whether individual, associate, corporate or otherwise,” of the defendants, but that it would amend the complaint once they have been discovered.

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Comments

21

Quad:
I think the opposite!  The unofficial preannouncement would lead to an increase in Apple shares traded and increase in share prices as well.  Frankly, I just think they are policing themselves, which they have a right to do.  Imagine if someone took that info and beat them to the patent office to register?  Then, all of their intellectual property investment would be wasted.

Posted by AndyDK in USA on December 19, 2004 at 4:16 PM (PDT)

22

I like to recieve these leaks, but in some way, hate them. They spoil the fun, yet make you guess.

I don’t fully agree with the screen being on a seperate remote or the need for a remote. The whole thing is the size of a remote anyways. I’m guessing Apple innovation by having the screen as part of the lanyard. If not, then how about a screen behind the iPod flash?

Posted by DoTheChew on December 19, 2004 at 7:19 PM (PDT)

23

No, this isn’t like Metallica going after “fans”/pirates. (Why do people assume the person who stole Apple’s secrets was a fan? They could be anything… someone out for a buck, a prankster, even a malicious ex-employee. It’s the VIEWERS of the secrets who are fans—and Apple’s not after them.)

If anything this is more like U2 going after the person who stole their CD before it was released.

Very justified, even though I WILL be disappointed at staying in suspense more smile

But that trend is old news. A couple years ago, Apple rumors were easy to come by. Not any more. Apple has tightened its secrecy out of necessity. This last couple months with more rumors has been fun though smile

Posted by Nagromme on December 19, 2004 at 10:20 PM (PDT)

24

>>Slightly unrelated, but does anyone think that the continual Toshiba leaks might be part of the marketing strategy?>>

On Toshiba’s part maybe not on Apple’s.  Think about it what happens when people find out a hard drive with more gigs is coming out?  They wait to buy either the larger sized iPod or the one that now is cheaper than before because it’s no longer the largest.

Apple would rather have people not know anything about what the next size of iPod is going to be until they announce it so their current stock doesn’t stop selling.

Also I think it’s awesome how everyone is all worked up about a vaguely worded notice from Apple.  Nobody has been named in a lawsuit yet, they don’t even know who it is.  They just want to make sure that stuff doesn’t get out and hurt the company before hand.

Now that the iPod is the “it” device people are looking to copy whatever Apple does.  If a leak lets a competitor rush a product to market to compete with Apple’s next device that’s bad for Apple.  It’s worse if Apple has to delay for whatever reason and the competition using leaked Apple information gets their products to market first.

Posted by Jazzlawyer in Kelowna, BC Canada on December 20, 2004 at 1:51 AM (PDT)

25

i thnk this is either the new remothe or the bakc of the iPod mini 2g and the front has the screen on? well anyway everyones talking about this iPod flash but im guessing its just the next gen iPod mini

Posted by QuestionMark on December 20, 2004 at 7:24 AM (PDT)

26

Folks, folks,

when you’re dealing with intellectual property, it is vital to keep it protected.  Whom ever leaked the info was in the wrong here… Not Apple.  No Apple isn’t a perfect company, they are certainly as much of a buisiness as the next.  But I.P. is I.P. and it is illegal to disclose before its intended date.  Apple has built an empire on this whole iPod revolution and it certainly has the right to keep that protected.  I’d be more concerned with people sueing for spilling coffee in their own laps.

Posted by apple juice in USA on December 20, 2004 at 8:19 AM (PDT)

27

The PC companies have long memories. Two notable companies were destroyed by leaking specs on future products.

Coleco leaked details of their forthcoming Adam computer, and so sales of the current Colecovision game console dried up. Their cash flow died and they suffered badly.

Osborne, the inventors of the portable PC, leaked details of their newer, better portable. It was late to market. Sales of their existing model dried up. Osborne went under.

Apple also went through something like this with the Apple 2/3 debacle.

Posted by Demosthenes on December 20, 2004 at 8:45 AM (PDT)

28

Apple may actually be suing for the “Asteroid” leak and not the rumored flash iPod.

http://www.engadget.com/entry/1234000873021451/

Posted by Shadow on December 22, 2004 at 10:52 AM (PDT)

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