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Apple targets Verizon with new iPhone 3GS ads

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By Charles Starrett

Contributing Editor
Published: Monday, November 23, 2009
News Categories: iPhone

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Apple is preparing to launch a pair of new TV advertisements for the iPhone 3GS that directly attack competing carriers, most specifically Verizon Wireless. Both ads—uploaded online with the titles “What Time’s the Movie?” and “Did You See My Email?”—feature the iPhone being used against a white backdrop, similar to most of Apple’s recent iPhone commercials. While both ads show various apps in use, the theme for each is not the apps themselves, but instead the fact that AT&T’s 3G network allows for data access while on a call, something that Verizon can’t offer due to its different network technology. BusinessWeek reports that the new ads are scheduled to air tonight during programs like House, The Daily Show, and Dancing With the Stars; continue reading to see both commercials below in embedded form, or follow the above links to watch them separately on Vimeo.

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Comments

1

It’s actually more like this though:

“Hey what time’s the movie?”
*press, swipe, press, swipe*
“It’s at 8:30.”
...
“Ted?”
...
“Hey Ted you there?”
...
*dropped call*

Posted by Patrick on November 23, 2009 at 2:06 PM (PDT)

2

All I gotta say is that if you’re going to slam Apple (indirectly via AT&T) you’d best have a better product and no big holes in your alternative.
Looks like they failed that test and Apple & AT&T will be getting even.
Have they not seen how Apple have slammed MS for the last few years?
Makes for some entertaining commercials, but kinda dopey on the part of Verizon…

Posted by scottb on November 23, 2009 at 3:21 PM (PDT)

3

I’ll take more (and reliable) 3G coverage over the ability to simultaneously talk while using other apps any day.

Posted by rockmyplimsoul on November 23, 2009 at 7:09 PM (PDT)

4

I guess Apple’s never heard the saying, “don’t bring a knife to a gunfight”.

Verizon found a huge flaw with the iPhone ecosystem (AT&T) and they’re exploiting it. What do Apple/AT&T come back with - simultaneous voice/surfing and “fastest 3G network”?

It’s like the loser in the bar brawl who sarcasticly states, “you think my face looks bad, you should see the other guy’s fist!”

Plain and simple fact: in this economy $30/mo is way too much to pay for data service that doesn’t work (I won’t even address the issues with voice service). Can AT&T make the necessary upgrades before the hordes of iPhone owners get fed up and bite the Early Termination Fee bullet?

AT&T has the technology to determine which customers/locations are experiencing problems. They could easily save face by offering the olive branch of discounted service until problems are fixed, but they chose instead to file lawsuits against their competitor.

Posted by Paul on November 23, 2009 at 7:55 PM (PDT)

5

It’s not a huge technical flaw, it’s the fact that AT&T’s network is over-utilised due to the popularity of the iPhone. Considering that their 3G network is less than 2 years old, that’s understandable.

For people using established 3G GSM networks (like the ones in every Developed Country except The US and Canada) the iPhone is perfect.

Posted by Dan Woods on November 23, 2009 at 8:30 PM (PDT)

6

There may be a lot of “white” on that AT&T map, but I think AT&T 3G still covers 80 percent of the US population or something like that. Lacking 3G coverage in the middle of an empty desert is not a serious flaw.

Also, dropped calls are a problem on every network in the world, includign Verizon. Its not unique to AT&T or even a more serious problem than on any other network. Dropped call frequency is more of a factor of where you live, not what netowrk you are on.

The cell networks are all close enough to each other in capability that, for me it least, it comes down to hardware. And I like the iPhone, so that’s where I am. I have no loyalty to any specific network.

Posted by Dale on November 24, 2009 at 6:54 AM (PDT)

7

I enjoy how AT&T starts a lawsuit against Verizon, then airs their own hate commercials.
Their (AT&T) maps are complete garbage, I’m living in a wide area that claims to be covered by 3G and yet my phone sits at “NO SERVICE” “SEARCHING…” or 1 bar 95% of the time.
I was told of a MicroCell a year ago which still isn’t out.
Sorry, AT&T’s service and coverage is not worth my money any longer. The iPhone is also getting annoying in it’s lack of customization and functionality.

Posted by asdfasdf on November 24, 2009 at 10:37 AM (PDT)

8

I get more reliable 3G service from AT&T than I do with T-Mobile that’s for sure (at least in the LA Metropolitan area). With my G1 it’s almost always on EDGE.

Posted by Benjamin on November 24, 2009 at 6:09 PM (PDT)

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