iLounge

Apple and Time have reached an agreement that will see the latter make all of its magazines available via Apple’s Newsstand. In an interview with the New York Times, Time CEO Laura Lang and Apple senior vice president for Internet software and services Eddy Cue said the two companies had reached an agreement that would allow readers to subscriber to 20 Time magazines—including People, Sports Illustrated, InStyle, and Entertainment Weekly—through the Newsstand section of the App Store. Time had previously sold single issues of its magazines through the App Store; Lang, who took over as CEO in January, said that a deal with Apple was a top priority. “For a magazine or brand like People or Time, a tablet will become an increasingly important part of the experience,” Ms. Lang said. “Our goal is to offer content where our consumers want to read it.”