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Apple to account for 25% of flash production?
According to a new research report from DRAMeXchange, Apple may end up using as much as 25 percent of the world’s flash memory in the third quarter. This projection is contingent on Apple wishing to generate strong holiday sales of the iPhone, as well as the introduction of a video-capable iPod with flash storage. “If Apple also unveils upgraded iPods in Q3, which may include new iPod video products that employ Flash for storage, the required amount in 3Q07 from both the iPhone and iPod will be more than 25%,” claims the report. “Therefore, with Apple’s products given a high priority in the Flash supply, the future sales of the iPhone will most certainly affect the NAND Flash market in 2H07.” Samsung currently provides the flash memory used in most iPhones, the report mentions, and the company’s flash business has been boosted by strong iPhone sales.
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1
I hear a lot about Apple and flash products. With hard drives on the horizon using this technology and the capacity of iPods ever increasing, it begs the question: “Why doesn’t Apple just manufacture it’s own flash products and save money?”
Posted by JT on July 19, 2007 at 8:18 AM (PDT)
2
Core competency maybe? I am not an Apple Inc. expert, but maybe they just think other companies can make flash components better and cheaper?
Posted by RJS on July 19, 2007 at 7:01 PM (PDT)