iLounge

By Charles Starrett

Senior Editor, iLounge
Published: Thursday, February 11, 2010
News Category: iPad, iTunes

Apple has been in talks with television networks to lower the price of SD television shows from $2 to $1, according to a new report. Citing people familiar with the discussions, the Financial Times reports that Apple may be planning to debut the lower pricing alongside the launch of the iPad in late March or early April, and several television networks are said to have agreed to the lower prices after “months” of negotiations. According to the report, Apple is also continuing its push for a $30 per month “best of TV” subscription service, but has met with resistance from media companies fearful of destroying traditional distribution relationships. In addition, Apple executives have reportedly been careful not to link any new TV offerings to the Apple TV, as it is seen as a threat to traditional pay-TV services. Notably, the iPad’s 4:3 aspect ratio screen is technically a better fit for standard-definition media than high-definition shows and movies, which traditionally come in a 16:9—or wider—aspect ratio that leaves black bars at the top and bottom of the screen when viewed on the device.