Apple to drop all iTunes Plus tracks to $0.99

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Apple to drop all iTunes Plus tracks to $0.99

Apple CEO Steve Jobs has told the The Wall Street Journal that Apple plans to reduce its pricing on all DRM-free iTunes Plus downloads by $.30 either later today or tomorrow. This move would make all iTunes Plus tracks $0.99, down from the previous price of $1.29 per song, and in line with the pricing of rival offerings from Amazon MP3 and Wal-Mart. Speaking about the DRM-free tracks, Jobs said “It’s been very popular with our customers, and we’re making it even more affordable.” Earlier this week, iTunes Plus tracks from independent labels began appearing on the iTunes Store at the reduced $0.99 price.

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Comments

1

Hmm then what will upgrade costs be after the price drop?

Posted by studogvetmed in Loveland, CO on October 16, 2007 at 1:23 PM (PDT)

2

I’m not so sure, but according to iTunes the one song that I can upgrade to iTunes Plus (that costs $0.99) still requires me to pay $0.40. This is for the Canadian store.

Posted by dino in Saskatoon, Saskatchewan, Canada on October 16, 2007 at 1:28 PM (PDT)

3

And in a couple of days they’ll issue $0.15 Apple gift cards to the early adopters.

Posted by tintin on October 16, 2007 at 1:36 PM (PDT)

4

I think this is great, particularly because it has brought the Canadian store prices in line with the US store.

Posted by coolfactor on October 16, 2007 at 1:40 PM (PDT)

5

So what happens to songs that have DRM?

Posted by ddsd on October 16, 2007 at 2:11 PM (PDT)

6

So will they just get rid of the drm laden songs that have drm free counterparts for the same price? I can’t think why someone would prefer drm. . .

Posted by Andrew Horn on October 16, 2007 at 2:19 PM (PDT)

7

So if I bought a song a few days ago that had DRM and now there’s a version that’s 99 cents that’s without DRM, am I stuck?

Posted by cxc273 on October 16, 2007 at 2:23 PM (PDT)

8

So will they just get rid of the drm laden songs that have drm free counterparts for the same price? I can’t think why someone would prefer drm. . .

Exactly. What the hey is the point of 2 versions if they are the same price?

Posted by superape on October 16, 2007 at 2:46 PM (PDT)

9

tintin’s a funny, funny man…woman…person-of-undetermined-sex.

Posted by alexarch in Dallas, TX on October 16, 2007 at 2:47 PM (PDT)

10

For some reason, I don’t have any upgradable songs… though I know that some of mine are.

Posted by Eric on October 16, 2007 at 3:00 PM (PDT)

11

When you upgrade the library to non-drm songs if you have drm’d versions you have the option to move the old files to the desktop or to simply through them to the trash.

Posted by studogvetmed in Loveland, CO on October 16, 2007 at 3:36 PM (PDT)

12

<<<So will they just get rid of the drm laden songs that have drm free counterparts for the same price? I can’t think why someone would prefer drm. . .>>>

Some people who don’t care about the higher quality may still want a file that’s smaller in size.

Posted by illegalattempt on October 16, 2007 at 6:56 PM (PDT)

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