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Apple to hold iPhone SDK event March 6

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By Charles Starrett

Contributing Editor
Published: Wednesday, February 27, 2008
News Categories: iPhone

Apple has sent out notices to select media outlets inviting them to a special “iPhone Software Roadmap” event to be held on Apple’s campus in Cupertino, CA on March 6. The invitation reads: “Please join us to learn about the iPhone software roadmap, including the iPhone SDK and some exciting new enterprise features.” The graphic in the email features a map, with signs labeled “Enterprise,” “SDK” and “Software Update.” It is unclear whether the SDK will be released at the event, and what enterprise announcements the company might have planned, although an Apple job posting from late last year did suggest that the company was working on support for Microsoft Exchange email on the iPhone.

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Yeah I am really looking forward to the SDK, but I am now scared since it is called a roadmap to the SDK, which sounds like it is not going to be released on the 6th.

Posted by CptanPanic on February 27, 2008 at 1:10 PM (PDT)


See what they did there? Not “Apple announces SDK delayed till March”. (boooooo!)
It’s, “Apple announces “iPhone Software Roadmap Event for March 6th” (yea!)

Ahhh, tech and marketing…The same pairing that brought you, “It’s not a bug! It’s a feature”.

Posted by Miranda Kali on February 27, 2008 at 1:28 PM (PDT)

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