iLounge

The Bluetooth Special Interest Group (SIG) has announced that Apple has joined its board of directors. According to the release, Apple, along with Nordic Semiconductor, will join Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB, and Toshiba on the Bluetooth SIG board. The release indicates that insight from Apple on platform development will help a smooth growth trajectory of Bluetooth v4.0 into the areas of hubs that capture data from small sensors and turn that data into useful information.

“We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “We have set the ambitious goal of shipping five billion devices in 2015 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. These additions to our board will ensure we succeed in new markets we have targeted for growth.”