Apple to launch new Pepsi-iTunes promotion [updated] | iLounge News

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Apple to launch new Pepsi-iTunes promotion [updated]

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By LC Angell

Contributing Editor
Published: Monday, January 17, 2005
News Categories: iTunes

pic Apple will kick off another promotion with Pepsi later this month to give away 200 million free songs from the iTunes Music Store and nearly 2,000 iPod minis. Apple revealed details of the new promotion earlier this evening on its Web site, but later removed the page. As readers may recall, Apple and Pepsi launched a huge promotion at last year’s Super Bowl to give away 100 million downloads. The two companies also recently launched a similar promotion in Canada.

Starting at midnight on January 31, consumers will be able to look for codes under the caps of specially-marked 20-oz. and 1-liter bottles of Pepsi products for alphanumeric codes and a “Free song” message, which provides one free song download from the iTunes Music Store. After redeeming your free song code, you will automatically be credited with one entry in the iPod mini sweepstakes, which will give away one iPod mini every hour (24 a day) from February 2 to April 11, with one final drawing on May 2. Apple said it will be giving away approximately 1,700 iPod minis—all of which will be silver with an engraved Pepsi logo on the back.

Free iTunes downloads must be redeemed by May 23, while the iPod mini sweepstakes period ends on April 30. Apple said the odds of winning a free song are 1 in 3 and that code entry limits are 10 per day or 200 total. The company said the odds of winning the daily iPod mini drawing depends on the total number of eligible entries received that hour/day. According to the official rules, all non-winning entries will be eligible for the next day’s drawing and all subsequent drawings.

Game pieces will be printed underneath caps of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist and under the rim of specially-marked 32 oz. and 44 oz. fountain cups available at participating locations. It should be noted that last year’s promotion did not include Mountain Dew products, which many complained about.

Like last year, Apple and Pepsi are expected to air a new commercial for the promotion during the Super Bowl on February 6. An official announcement from the two companies regarding this year’s promotion should be dropped tomorrow.

Click “Read more” for a screenshot of the promotion page that appeared on Apple’s site. Thanks to iLounger Carlos Pero for the news tip.

Update: Apple has now reposted the promotion page and official rules on its Web site.

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Comments

1

here is hoping it is as easy to cheat as last time. grin

Posted by canyonblue737 on January 17, 2005 at 8:10 PM (PDT)

2

Then Apple goes and does something stupid like only giving it to United States Users grrrr Is it possible Apple just for once that you don’t completely ignore the rest of the world?

Iggy :(

Posted by TheIguana in Calgary, Alberta, Prarires, Canada, North America, on January 17, 2005 at 8:44 PM (PDT)

3

any word on if 7-11 will be offering codes like they were last year?

Posted by dethbrakr in Tacoma, WA on January 17, 2005 at 8:54 PM (PDT)

4

how did you get to cheat last time?

Posted by schaaking in Minneapolis on January 17, 2005 at 9:17 PM (PDT)

5

people cheated by looking through the clear plastic of the bottles and read the codes under the caps without actually buying the drink

Posted by Nuke666 in Melbourne, Austalia on January 17, 2005 at 9:26 PM (PDT)

6

just another reason for me to drink my favorite drink ;} haha kool if i won a mini i would just be lacking a photo keepin my fingers crissed

ps wonder if they fixed the cheat in the last contest

Posted by BIGP in Texas on January 17, 2005 at 9:37 PM (PDT)

7

TheIguana: I’m betting the details of this promotion has something to do with Pepsi as well smile Pepsi is the one distributing the bottles, and, if it’s like last year, they’re also the ones paying for the whole thing. (They paid full price to Apple for the songs they gave away.)

Posted by Nagromme on January 17, 2005 at 9:44 PM (PDT)

8

Which is why Apple could care less if people cheated. They don’t lose revenue, but more people redeem songs which means more people downloading music from the iTMS.

as

Posted by AaronS on January 18, 2005 at 4:40 AM (PDT)

9

But the people cheating will probably only be the ones actually looking for the code, which means they know about the promotion in full, likely have an iTMS account already, and probably even an iPod. Cheating just turns away people who COULD be using the store, especially those who buy a bottle that’s been cheated off of and find out that the code’s been used.

Posted by Noshtzy on January 18, 2005 at 5:41 AM (PDT)

10

I wonder if we’ll be able to participate, now that iTMS is available up here in Canuckistan.

Posted by Quajupeg on January 18, 2005 at 5:59 AM (PDT)

11

Here’s hoping that we can.

Posted by polycarbon in Ontario, Canada on January 18, 2005 at 6:07 AM (PDT)

12

oh please… the cheating is harmless. last year only 20 million of the 100 million songs were ever redeemed. the number will be higher this year since their are many more iPod users and iTunes music store users, but it still won’t approach 200 million.

if the cheaters got to all of the good caps then i could understand complaining but if cheating was going on and still only 1 in 5 winning caps was claimed last year that can mean only one thing… cheating didn’t spoil anyones fun.

Posted by canyonblue737 on January 18, 2005 at 7:54 AM (PDT)

13

FYI: The cheat didn’t allow you to redeem codes without buying (the code was not readable though the plastic). The cheat simply allowed you to choose a bottle that you knew to be a winner.

Posted by Foster in Nyack. NY on January 18, 2005 at 9:09 AM (PDT)

14

Foster is right… the cheat only allowed you to see the bottle was a winner, not actually get the code and then put the bottle back on the shelf which would be wrong.

Posted by canyonblue737 on January 18, 2005 at 9:18 AM (PDT)

15

according to the article posted, it states that the non-winning iPod mini entries will be “eligible for the next day’s drawing and all subsequent drawings.” To my knowledge, The recent Pepsi Canada promotion rules did not state that non-winning iPod 3G entries were further eligible past the entry hour/day that was initially selected, although I don’t know why it would be fair to allow this: the whole idea was to save codes and mass enter them at a seemlingly calculated hour and/or day (which I was successful at doing on my third attempt), knowing that previous to the hour that you entered, every hourly draw pool had been wiped clean after awarding an iPod. If they allowed someone to enter once and - after not winning - have it eligible throughout the remainder of the contest, then wouldn’t it be unrealistic to expect specially marked Pepsi products to continue selling, knowing that as time passes and more codes are submitted, the odds of winning are drastically reduced?

Posted by bigred on January 18, 2005 at 10:09 AM (PDT)

16

the best is the fact that the mountain dew bottle caps are transparent

Posted by Zer0cool in Cold City AntArctica on January 18, 2005 at 1:14 PM (PDT)

17

most likely they’ll have those funky fresh yellow caps. man, those caps PWN3D!!!

Posted by tumblingwall in u.s. on January 18, 2005 at 7:19 PM (PDT)

18

I think this is really cool! My buts atleast 2 pepsi bottles a day! im just happy to get a free song. but to get a mini would be so cool! i never win anything though..but heres hoping!

Posted by Dawn Marie in New York City on January 19, 2005 at 12:03 AM (PDT)

19

To note, some bottles are already out in stores (I’ve checked five gas stations around DSM, IA and found them at all 5).

Posted by Whyren in Midwest on January 19, 2005 at 8:11 PM (PDT)

20

I can’t redeem my free song!  iTMS says “unable to access your account at this time.”  What?!?!?  It lets me access my account to change my address, etc.  What does this error mean?

Posted by GregTN in Knoxville, TN on January 31, 2005 at 4:26 AM (PDT)

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