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Apple to make bid for Hulu?

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By Charles Starrett

Contributing Editor
Published: Friday, July 22, 2011
News Categories: Apple, Digital Media

Apple is considering making a bid for the online video service Hulu, according to a new report. Citing two people with knowledge of the auction, Bloomberg reports that Apple is in early talks that may lead to an offer. An acquisition of Hulu would give Apple new ad-based free and subscription video service offerings, and would also likely include a five-year extension of program rights, including two years of exclusive access. Apple already sells TV programming from Hulu’s owners Disney, News Corp., and NBC Universal; notably, Apple CEO Steve Jobs is the largest single shareholder of Disney. The report states that the service has also drawn interest from Google, Yahoo, AT&T, and Microsoft, the latter of which dropped out of the bidding, according to the report.

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Comments

1

Maybe this is what it’ll take to finally bring Hulu+ to the AppleTV, seeing as how it’s available on other media boxes (e.g. Roku), and even on newer “app”-equipped HDTVs.

Or at least, bring full AirPlay capability to the Hulu+ iOS app.

Posted by Farnsworth on July 24, 2011 at 2:20 PM (PDT)

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