News
Apple TV demo stations now in stores
By Jeremy Horwitz
Editor-in-Chief, iLounge
Published: Tuesday, March 27, 2007
News Category: Apple TV
Over the weekend, Apple Stores completed installation of new demonstration areas for Apple TV, the company’s new media players for widescreen TVs. Heralded by window displays showing a silhouetted family with an Apple Remote controlling a live television set with Apple TV demo content, the demo areas include multiple television sets and Apple TV units preloaded with music, photo, podcast, TV show, and movie content. Visitors can test Apple TV for themselves with tethered remote controls, or watch the window demo cycle through. Low-end Sony Bravia television sets are used for the window and in-store displays, rather than the higher-end and more attractive XBR-series Bravia units that were used in prior public demonstrations.
Absent such a demonstration area, the Stores’ promotion of the new device was more limited. One Apple Store we visited previously had two units inconspicuously placed on a low shelf near AirPort Express wireless routers, placement that persisted after the window and demonstration displays were set up. Small areas at the demonstration area and within shelves are devoted to XtremeMac’s XtremeHD cables for Apple TV, as well.
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1
I was in my local Apple Store earlier today (Bentall Centre, Kingston Upon Thames) and i overheard some of the employees talking about how not one person had asked for a demo of the Apple tv over the whole weekend, and how it was nowhere near as popular as they had expected.
I think this is just due to customers not even knowing that it exists yet. In a years time I think it will be very popular and there will probably be an Apple tv 2.
The sales will also sharply increase as soon as Europe and other places outside of the US are able to download TV shows and films from the iTunes Store.
Posted by K. Pilkington on March 27, 2007 at 12:32 PM (PDT)
2
I was in the Apple store at Jordan Creek Mall (West Des Moines, IA) yesterday and they had one i the window (no silhouette decal and two just inside to the right that anyone could walk up to and “demo” for themselves. All were attached to maybe 32” LCD monitors.
They were loaded with some movies, music, videos and photos. I didn’t spend much time with them, just long enough to see that photos were beautiful and the video of The Incredibles was practically unwatchable from the blockiness and motion artifacts. I didn’t try any movies that had been released more recently.
IMHO, it’s not ready yet, but it will be very cool when it is.
Posted by jgamstar on March 27, 2007 at 12:55 PM (PDT)
3
Apple needs to add 720p movies and needs to bring all that jazz to Europe too.
Posted by Brendan on March 27, 2007 at 3:12 PM (PDT)