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Apple unveils $25/year iTunes Match service

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By Charles Starrett

Contributing Editor
Published: Monday, June 6, 2011
News Categories: Apple, iTunes

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As part of its new iCloud service suite, Apple today unveiled iTunes in the Cloud, a service which allows users to download previously purchased iTunes music to all devices at no additional cost. For music that wasn’t purchased from iTunes, users can gain the same benefits by signing up for a service called iTunes Match. iTunes Match scans a user’s existing music library and replaces existing tracks with 256 kbps AAC DRM-free files if they can be matched to the over 18 million songs on the iTunes Store and will upload any tracks that it can’t match to Apple’s servers. Apple indicated during its keynote address that there will not be any limit to the number of tracks that can be used with the service. iTunes Match will be available this fall for a $24.99 annual fee.

Update: Apple has updated its website to indicate that iTunes Match will be limited 25,000 songs, but that any purchases made from the iTunes Store don’t count against the limit.

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Comments

1

Cool! now there is a way to get the nusic on my computer onto my iPhone… and… uh… wait a minute…

Seriously. Without streaming, what is the point of this?

Posted by ort on June 6, 2011 at 1:17 PM (PDT)

2

Thanks, this was the one thing I was most curious about. Pretty much my entire library is not purchased through iTunes and a lot of my music is rare mixes, etc. that won’t be able to sync. $25 will be well worth it considering the pricing tiers at Amazon!

Posted by Shan on June 6, 2011 at 1:52 PM (PDT)

3

It seems there is a 25,000 song limit.  So, who determines which 20,000 of my 45,000 songs don’t get synched?

Posted by Galley in Greenville, SC on June 6, 2011 at 2:34 PM (PDT)

4

My Itunes currently has 73,669 songs. Most of them are lossless and a good percentage aren’t available from the Itunes store. So I can only sync about a third and at a lower bit rate? Um, no thanks.

Posted by Dave on June 6, 2011 at 7:52 PM (PDT)

5

“Apple indicated during its keynote address that there will not be any limit to the number of tracks that can be used with the service.”

Did you read the article?  How does “no limit” translate to 25,000 ? Where are you getting that number?

Posted by Tom on June 6, 2011 at 10:19 PM (PDT)

6

Requires iOS 5 on iPhone 3GS, iPhone 4, iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac computer with OS X Lion or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 recommended). Limit 25,000 songs. iTunes purchases do not count against limit.

Posted by Paul on June 7, 2011 at 9:28 AM (PDT)

7

I love Tom’s response smile

Classic self immolation complaining at the lack of reading on the part of someone they have some degree of disagreement with when, oops, 20 seconds to visit the official iCloud website would have answered his gripe.

Anyhow, regardless of what was implied at the keynote, Apple’s own website spells out that there very much is a limit for non-iTunes acquired media, which darkly amuses me. After all the negotiations with the labels to figure out how they could monetize this defacto admission it’s time to throw in the towel about the how and where people get their music and nickel and diming them for every minor format change, etc., they still couldn’t avoid coming up with a way to fall on their own swords anyhow.

If the $25/year sub is supposed to be a way for the labels to generate revenue from letting all the shameless “pirates” of the world make their collections official, putting a 25,000 track cap on it couldn’t have been a worse way of doing it. Since, let’s admit, the majority of people with these very large collections did acquire some significant number of tracks from somewhere other than a personally owned CD, competing digital retailer, or a legit service like Archive.org, these people aren’t going to bother signing up for the service and letting the labels make some money on them. And since most people who never have torrented a track in their life have some pretty small libraries relatively speaking, $25/year just to be able to download your *own* music that you’ve already got access to seems equally prohibitive.

Posted by Code Monkey in Midstate New York on June 8, 2011 at 12:44 PM (PDT)

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