Apple unveils iPod shuffle in four new colors (updated)
Apple today announced that its second-generation iPod shuffle is now available in four new colors—blue, pink, green, and for the first time in iPod history, orange—in addition to the original silver. Like the iPod shuffle introduced last year, the new models feature 1GB of flash memory storage, an aluminum design with a built-in clip, and weigh just half an ounce. However, they are now packaged with Apple’s most recently updated iPod Earphones, rather than the predecessor model that shipped with prior shuffles. The new iPod shuffle is available immediately worldwide for $79.
Update: iLounge this morning posed several new iPod shuffle questions to Apple Vice President of Hardware Product Marketing Greg Joswiak; the answers can be found below.
Update 2: iLounge’s editors are weighing in on the new shuffle lineup in this Editorial. What do you think?
iLounge: Why release the new iPod shuffles now, as opposed to at the time of the silver model’s launch last year?
Joswiak: “It seemed to make the most sense. We felt very solid about our holiday lineup, and the results spoke for themselves. ... Now I think this is a way to make the iPod shuffle even more appealing, really play on the fact that there’s a fashion aspect to the product.”
iLounge: Why this lineup of colors, rather than going with the black or red colors that have proved so popular?
Joswiak: “What we do is we do our products in a lot of colors, and we try to pick out the best ones for our customers.”
iLounge: Why orange - the first time in iPod history for this color?
Joswiak: “It’s just gorgeous. It’s just something that’s going to look nice in fashion scenarios.” (Click on “Choose a color.” to see the orange iPod shuffle against a blue jacket and gray shirt here.)
Mr. Joswiak also confirmed that today’s shuffles include the company’s newest earbuds, and said that there were no other surprises inside the shuffles’ boxes. He also noted that this multi-colored $79 iPod presents consumers with a realistic opportunity to buy more than one color of shuffle, should they want to accessorize iPods to their clothes - a somewhat humorous but legitimate suggestion given that the only prior “low-cost” iPods available in multiple colors were the $199 iPod nano and now-discontinued $199 iPod mini.
- iPod touch, nano, and shuffle color comparison photos
- Apple unveils new iPod touch, new nano and shuffle colors
- Apple intros space gray iPod touch, nano, shuffle
- Apple patents fourth-generation iPod shuffle
- Updated photo gallery: every new 2012 iPod shuffle
- First photos show 2012 iPod shuffle colors, textures
- Report details Apple Music’s vision for exclusive content
- Walgreens adds digital coupons to Apple Pay
- China orders Apple and others to monitor, report on app users
- South Korea regulators investigating Apple
- Apple Q3 earnings call set for July 26
- Apple’s UK tax bill under scrutiny
- Apple lays out ‘differential privacy’ plan for data collection
- Report: New iPhone’s space gray to be ‘much darker color’
- Incipio to acquire Skullcandy
- Apple confirms iOS 10 kernel was left open to improve performance
- Philips Hue White Ambience Starter Kit
- Naim Audio Mu-so Qb Speaker
- Phiaton BT 460 Wireless Bluetooth Headphones
- Zagg Slim Book for 9.7” iPad Pro
- Element Case Ronin for iPhone 6/6s
- JBL Clip 2 Wireless Bluetooth Speaker
- Audio-Technica ATH-SR5BT Wireless On-Ear Headphones
- Catalyst Case for iPad mini 4
- Jaybird Freedom Wireless Bluetooth Headphones
- Zagg Flex Arc Wireless Earbuds + Speakers
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app