Apple unveils revolutionary iPhone | iLounge News


Apple unveils revolutionary iPhone


Following literally years of speculation and rumors, Apple CEO Steve Jobs today introduced the iPhone, a sleek all-in-one device combining a mobile phone, widescreen iPod, and internet communicator. The iPhone boasts a 3.5-inch widescreen display and runs a version of Apple’s Mac OS X operating system with an innovative new user interface for using just a finger to control the device on-screen.

It comes in two capacities—4GB and 8GB—and includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and Bluetooth 2.0 EDR wireless technologies. The iPhone also sports a built-in 2 megapixel camera and will work with Macs or PCs. Apple’s Jobs confirmed that the exclusive carrier for the iPhone will be Cingular.

Jobs said the phone is 11.6mm thin—thinner than any smartphone available, including the Motorola Q and Samsung BlackJack. The iPhone has built-in sensors—an accelerometer, a proximity sensor and an ambient light sensor—that serve to automatically rotate the display from portrait to landscape, and to turn off the display to save power and prevent inadvertent touches. Battery life is said to be 5 hours for talk time, video or browsing, and 16 hours of audio playback.

The iPhone will be available in June. The 4GB iPhone model will sell for $499, while the 8GB model will sell for $599, each with 2-year contracts. Apple said Cingular will announce service plans for the iPhone before it begins shipping in June. The iPhone will be available in Europe in late 2007, and Asia in 2008. Jobs said he was announcing it today and shipping nearly six months from now because Apple needs FCC approval. The iPhone will sell in Apple Stores and Cingular stores.

Users are able to make calls in several different ways, including simply pointing at a name or number with their finger. The iPhone syncs contacts from a PC, Mac or Internet service, and allows users to easily create conference calls. Another new feature called Visual Voicemail lets users look at a list of their voicemails, choose which messages to listen to, then go directly to those messages without having to sit through prior messages. The iPhone also includes an SMS application with a full QWERTY screen-based touch keyboard to easily send and receive SMS messages in multiple sessions.

In addition to a mobile phone, the iPhone includes a major new iPod portion. The device features touch controls for play-pause, chapter forward-backward and volume. To go along with the iPhone’s widescreen display, there’s now a Cover Flow view for browsing your music library by album cover artwork. (The iPhone is switched automatically to Cover Flow view by simply rotating the device into its landscape position.) Movies and TV shows are obviously also now viewable in a full widescreen view.

The iPhone runs a slimmed-down version of Mac OS X, including email, web browsing, searching and maps. A rich HTML email client fetches email in the background from most POP3 or IMAP mail services and displays photos along with the text. The iPhone comes with a mobile version of Apple’s Safari web browser, allowing users to view web pages as they appear on a PC, and then zoom in to expand any section by simply tapping on iPhone’s multi- touch display with their finger. The iPhone also includes Google Maps for viewing maps, satellite images, traffic information and directions. The iPhone also includes a calendar application and a photo management application, which can be automatically synced with your PC or Mac.

Several iPhone accessories will also be available in June, including a new Bluetooth wireless headset and new pair of iPod-like earbuds with integrated microphone.

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Jef said:
I’m pretty sure making an MP3 player wasn’t considered a core competency for Apple at one time.>>

You’re missing the point.  The MP3 player was revolutionary first.  The phone, well no.  Time will tell, but these aren’t priced to revolutionize the market.  This is MP3 market blocking.

Posted by worm on January 10, 2007 at 1:41 PM (CST)


Apple didn’t have the first MP3 player.  They took what already existed and made it better and more desired.

My feeling is still that this phone is focused on two things: 1.) Protect Market Share:  Apple needed to get into the phone space.  There was too much opportunity for Apple to lose marketshare to the phone manufacturers.  Many customers want a single device solution. Apple now has something to offer.  2.) Market Expansion: If Apple follows the roadmap it used for the iPod, it will eventually offer several differnet iPhone forms, each geared at specific segments and price ranges.  Based upon its track record, Apple could end up redefining what the device customer wants from the industry.

As far as Cingular being the only carrier, that is commonplace.  Most devices are launced with a specific carrier having exclusive rights for a determined period of time.  I also wonder if Verizon told Apple “No Thanks.”  Verizon has spent a ton of focus on selling their Chocolate and didn’t want to be distracted by a device they don’t control.

I also feel that there will be a new iPod on the horizon.  You can’t launch it until you’ve sold a few phones.  Too much opportunity for current owners to choose a new iPod over buying iPhone.

Posted by Jeffrey on January 10, 2007 at 2:30 PM (CST)


From a technology standpoint, it’s an incredible piece of hardware (and software).  But I just want my phone to make calls, period.  You’d think that with all the stuff on that phone, some of it would have rubbed off on a new iPod.  But the iPod gets nothing this time.  Truly disappointing.  I hope this isn’t a glimpse of the future, where Apple starts packing the new tech on the phone while leaving the iPod to catch up months down the road.

Posted by Dave on January 10, 2007 at 2:42 PM (CST)


Dave said:
But I just want my phone to make calls, period.

Amen brother.  If you *need* to email/browse/chat from your phone, you need to tune in turn off and drop out.

Posted by worm on January 10, 2007 at 4:48 PM (CST)


You fanboys are crazy.  This is an answer to a question no one asked… $600, 8gb phone, are you kidding?  I an sure some fashinoistas and Wall Streeters may buy this, but what’s so special about this?  Widescreen with only 4-8gb of storage?  Whoop de frickin’ do.  I don’t think this is going to conquer msny users from a treo when it’s 200-300 more expensive for the device.  Also, Cingular wants $40 ALONE for their data plan when you buy a smartphone, who the hell wants to do that?

Posted by Nick R on January 10, 2007 at 5:07 PM (CST)


I saw a little bit of discussion about the subject, but I was curious if you think that they’ll expand the capacity anytime soon.  I really don’t have any gripes with the interface, etc.; it looks incredible.  I just have 30 GB of music - which is always expanding - so clearly 8 GB wouldn’t fit my needs.  Do you think that they’ll release an 80 GB or 100 GB iPhone that isn’t a brick soon after the initial one is released?

Posted by manders4000 on January 11, 2007 at 12:51 AM (CST)


PushButtonAction: About that so-called iPhone deal? Seems somebody at Apple forgot to tell Cisco that, considering the lawsuit they just filed.

Frankly, Apple’s “reason” for going ahead and using the ‘iPhone’ name at the introduction was as flakey as it comes: no one’s ever used the ‘iPhone’ for a mobile product, so it’s ok for Apple to use it?!?

Well gee, I’ve NEVER seen anyone use the name ‘iPod’ for a portable CD player, so I guess if I wanted to I can market my CD player with the name ‘iPod’, if I follow Apple’s PR department’s marketing logic and spin.

Really brash move but potentially a financially dumb PR blunder, I think. But then again, bend over enough for Cisco, perhaps the lawsuit goes back into the drawer.

Apple may finally get the use of the name ‘iPhone’ from Cisco, but Cisco’s no pushover that Apple can walk all over. They’re larger than Apple, Inc., and make even more money than Apple does, despite the iPod/iTMS phenomenon. If Apple wants the use of the ‘iPhone’ name, I suspect it’s Apple who’s going to kiss Cisco’s behind in order to do so.

Apple’s going ahead and using the ‘iPhone’ trademark without an actual agreement to legally do so…how VERY cheeky and Redmond-like that seems (especially to Cisco’s legal department). Bill Gates couldn’t have done it any better—or worse, depending upon one’s viewpoint.

Posted by flatline response on January 11, 2007 at 5:51 AM (CST)


I predict that there will be a new iPod with the video-viewing capabilities of the iPhone right around October 2007, in time for the holidays. It will either be announced shortly after the iPhone is released, or, it will more likely be announced at this years Apple Expo.
On topic:
The thing you have to remember about the iPhone is that it’s a phone with iPod capabilities, not a sixth generation iPod. Yes, it doesn’t stack up to the storage capabilities of the iPod video, and even though you have a beautiful 3.5 inch screen to watch movies on, you can probably only store 3 feature length movies tops, and that’s if you want only movies and no tunes.

Compared to any video iPod, the iPhone is sadly not worth switching over to unless you’re in the market for a smartphone, have no current network (or belong to Cingular), and don’t mind the $600 price point (which, when you think about it, is rather comparative when you look at the price of Treo and the like.

However, if you are switching over from a Nano, you don’t lose any storage space, you gain the ability to play videos and TV shows, and you get what so far appears to be a pretty sweet internet-enabled phone.

The iPhone is not an attempt to turn the iPod line into a music playing phone; it’s an attempt to get into the phone market, and a pretty good attempt at that.

When the first iPod came out, did people fawn over it? Yes.
Did some people dislike it? Yes.
Was it perfect? No.
Were there easy fixes that could have been made to make it better? As we’ve seen in the last 5 years, yes.

The iPhone is no different, thngs will be changed, fanbases will fluctuate, but I for one think that it is an admireable attempt on Apple part to expand their horizons.

Posted by Ian on January 11, 2007 at 2:36 PM (CST)


hey im from new zealand and we only have 2 main cellphone networks

Vodafone(GSM) and

will the phone be avlible on prepaid and also where does the sim card go ???

Posted by matt on January 12, 2007 at 9:54 PM (CST)


The sim card goes in the back.  And ONLY Cingular/AT&T are doing this.  You have to sign a 2-year contract with the company to get the iPhone.

Posted by manders4000 on January 12, 2007 at 10:56 PM (CST)


that’s why it’s called an iPhone it’s a phone.  you guys are probably new with this and not very heavy in the use of CP. seems you know nothing bout this stuff.  cellphone leap it is geared hard towards the MP3 world and Apple needs to protect it’s turf.  $500 to $600 that is terribly cheap in our standard. my phone cost just as much and im only a clerk.

big mistake steve, you should have brought it here and save yourself from all those bad reviews.  bring it here in manila and every one will have one.  pinoys know their CP and you have an awesome product there dude. we are not the text capital of the world for nothing.

Posted by Raul on January 17, 2007 at 8:40 PM (CST)


Those of you who are complaining that the iPhone is not worth switching over to if your only interest is the iPod-aspect are missing the point.  Sure, the iPhone is not a replacement for the iPod, but don’t be so naive as to think that Steve Jobs would be slobbering over this new “multi-touch” business without having a new iPod sporting this very technology in the works.  Anyone who knows Apple will know that they have the sixth-generation iPod with multi-touch technology being perfected in an electronics laboratory right now, probably set for release this summer.  There’s no doubt about it.  The speculation is OVER.  Apple’s sixth-generation iPod is going to be exactly like the iPod on the iPhone, but with more capacity and a sportier design.  Period.  End of discussion.  So if you’re into phones, get the iPhone.  If you’re into iPods - Heaven is not far away.

Posted by Leroy Johnson on January 27, 2007 at 11:37 PM (CST)

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