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Apple updates retail stores with iPads, new app features

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By Charles Starrett

Contributing Editor
Published: Monday, May 23, 2011
News Categories: Apple, iPad, Apps + Games

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Apple over the weekend launched a significant revamp of its retail stores, replacing its paper-based information graphics with iPads. As noted by ifoAppleStore, there is now one iPad next to each major product in the stores, including Macs, iPhones, iPads, Apple TV, and the iPod touch, while smaller iPod models are mounted in groups with a single iPad. The iPads, which are mounted semi-permanently in clear acrylic, are running interactive software that can take customers through each product’s main features, and features a Specialist button that allows customers to request assistance, with an indication of where the customer is the queue of other people waiting.

In addition to the changes made at the retail stores, Apple also released version 1.3 of its Apple Store app for iOS. The update offers the ability to custom-configure a new Mac, and new in-store features that allow customers to request assistance from a Specialist, check on Genius Bar wait times and make appointments, and see when the next workshop is scheduled. The Apple Store app for iOS is available now as a free download from the App Store.

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Comments

1

Really? They placed an iPad next to an iPad, to demonstrate that iPad?

Posted by E on May 23, 2011 at 8:23 AM (PDT)

2

Correction: Apple placed a locked iPad in plastic right next to a demo iPad.

Posted by Joe on May 23, 2011 at 10:23 AM (PDT)

3

Ok…that’s still silly.

Posted by E on May 23, 2011 at 2:25 PM (PDT)

4

Yes, it’s silly for an iPad to be selling an iPad. Why couldn’t Apple create a software or screensaver application over the existing iOS. Where when you’re not playing with it in demo mode, it would function as a screensaver application.

Posted by Joe on May 23, 2011 at 3:48 PM (PDT)

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