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Apple upset over Fuse silhouette ads

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By Dennis Lloyd

Publisher, iLounge
Published: Friday, July 23, 2004
News Categories: Apple

“Apple Computer is outraged over new advertisements by upstart music channel Fuse that resemble ads for the iPod, Apple’s popular digital music player, The Post has learned.

Apple lawyers have been calling Fuse and threatening to sue unless the ads which went up in outdoor locations in New York City on Monday are taken down.

Not only do the ads resemble Apple’s iPod ads, but they also are quite risque: one depicts a man masturbating, while another shows a woman pole dancing.”

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Comments

1

Ah. Looks like a clear case of “any publicity is good publicity”.

Any pics available?

Posted by Tiketti on July 23, 2004 at 7:36 AM (PDT)

2

“Ah. Looks like a clear case of “any publicity is good publicity”.”

That’s exactly what I was thinking. The other ad mentioned, I wonder if Sally Struthers give permission for her image…

Posted by Dave on July 23, 2004 at 8:42 AM (PDT)

3

I saw those ads on 8th btw 49th & 50th.

For a second I thought it wad for the ipod

Posted by messysnipes on July 23, 2004 at 9:48 AM (PDT)

4

I saw those ads on 8th ave btw 49th & 50th.

For a second I thought it wad for the ipod

Posted by messysnipes on July 23, 2004 at 9:48 AM (PDT)

5

<img src=http://www.brandweek.com/brandweek/photos/Fuse.jpg>

http://www.brandweek.com/brandweek/photos/Fuse.jpg

http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1000580635

Posted by chuck on July 23, 2004 at 10:31 AM (PDT)

6

haha. Fuse rocks

isn’t parody protected speech?

Posted by bumnenot on July 23, 2004 at 11:14 AM (PDT)

7

A Parody needs to be something making fun of the original…an actual advertising campaign isn’t something that I think can count as a parody

Posted by lofi in Winnipeg, Canada on July 23, 2004 at 11:37 AM (PDT)

8

Very clever campaign. No doubt, they will eventually have to comply and remove them. However, they will have clearly done their job by then. It’s a shame they couldn’t think of anything strikingly original themselves, but that’s the difficult part I guess.

Posted by shelton on July 23, 2004 at 1:21 PM (PDT)

9

I bet they don’t even know the true meaning of “Think Different.” They don’t know why it’s “Different” instead of “Differently.” This is a rip-off, and not parody by any measure.

Posted by UTEP_MinerPod on July 23, 2004 at 1:23 PM (PDT)

10

Apple or whoever came up with the advertising campaign didn’t invent the silhouette scheme.  I’m sure there’s plenty sources of prior art regarding this and I hope Apple doesn’t succeed in that respect.

Posted by tetro on July 23, 2004 at 1:36 PM (PDT)

11

sure tetro they did not invent it, but their advert style is the black silhouette with the white device on a brightly coloured background, the similarity of the advert is the problem, if it was different colours it would not matter much I don’t think.

Posted by m00j on July 23, 2004 at 3:28 PM (PDT)

12

same happened over here in germany. there is a new rock and pop museum and tha ad they have for the museum is an obvious copy of the iPod ad campaign. i don’t know if apple has taken notice yet. see for yourselfes: http://www.rock-popmuseum.de/

Posted by iChainsaw on July 27, 2004 at 11:40 PM (PDT)

13

These ads are right across from where I work: 395 Hudson (Hot 97, Kiss FM and CD 101.9 are in the building too - probably a reason for choosing that site).  I thought they were iPod ads, but then there was a guy doing a funnel, and I thought “who does funnels anymore and why is apple promoting it?”.

Posted by robfromjersey on July 28, 2004 at 6:44 AM (PDT)

14

A few weeks ago now, cable channel Comedy Central also did current iPod rip-off ads for their “Redneck Comedy Weekend”.  Same color backgrounds and all, the only difference being the person was holding a white liquor bottle instead of a white iPod.  Wonder why Apple didn’t get upset over THAT rip-off?!!!!!!!!

Posted by bjbear71 in PA on August 1, 2004 at 4:08 PM (PDT)

15

The fact that actual iPod users flooded apple, as reported in other news sources, with complaints about how these adds offended them… as iPod users… gives me one more reason to continue calling ipod users pussies.

Posted by long live the... on August 1, 2004 at 9:42 PM (PDT)

16

SCOTTEVEST just released a spoof on the ipod commercials.  I love it—Check it out.
http://www.scottevest.com/ipod/index.shtml

Posted by Jeff on June 24, 2005 at 11:30 AM (PDT)

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