Apple uses SXSW to unveil custom iTunes cards [updated] | iLounge News


Apple uses SXSW to unveil custom iTunes cards [updated]

pic At the South by Southwest music festival last week in Austin, Apple debuted a new series of prepaid iTunes cards that feature song download codes specific to more than 200 artists. Unlike Apple’s current prepaid cards, which are available in retail stores such as Target, the custom iTunes cards can only be used to download predetermined songs or albums by a certain artist.

“The cards can be used to obtain a specific single from iTunes and are being distributed at shows, press conferences and other events throughout the festival,” according to The Hollywood Reporter. “As one example of what is possible from the promotional and marketing perspectives, Virgin/EMI recording artist the Gorillaz distributed a limited-edition iTunes card good for the premiere of their unreleased new song, ‘Dirty Harry,’ to everyone who attended its world premiere listening party in Austin.”

Update: More information on iTunes Custom Cards can now be found on Apple’s site.


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Caution! iTunes Music Store Users !
Someday you will wonder what happended to your “music-rights”.

Maybe the music industry decides to disallow burning, maybe even playing without paying.
*** YES, they can and did before, because you bought DRM-Files. They already changed the burning rights and sharing rights, and the amount of computers you may use in the iTMS.
Now Apple plays nice, but once they become powerful enough, they (and the Music industry) will try to get your money.

people who are buying music with digital rights managment are MORONS (if they knew about it before buying) or they just don’t know about DRM (which is an excuse).

Remember what i said in 5 years when you realize that you don’t control what you have payed for.
Now flame me, and stay in the Apple-Steve-Jobs-Reality-Distortion-field where everything is easy, cool and white ... :(

Posted by Sergiusz 4G-20GB & Shuffle 512 MB on March 21, 2005 at 2:34 AM (CST)


Serquisz, lay off…  it’s tired, and this newsbit offers nothing new about the DRM itself.

Anyhow…  This is actually a potentially great idea.  Opens up a lot of new possibilities.  I’d love to go to a concert and, perhaps, receive an iTunes card at the door that’d allow me to download recorded tracks from the concert later on.  Even just samplers from the band/bands playing.

Posted by SPThom on March 21, 2005 at 2:51 AM (CST)


“Maybe the music industry decides to disallow burning, maybe even playing without paying.”

Ahhh that’ll be Napster-to-go, yes? No pay, no play. The future’s already here, matey! :o)

Posted by Magic Rabbits on March 21, 2005 at 3:39 AM (CST)


Trying to get this Artical back on track….

When the Hell are Apple going to strat selling such “Card’s” here in Europe. I do not own nor want, (Or currently be aceppted for one) I’m just 1:500,200.000 Unemplyed here in Germany right now. And I’d die to have $10.00(USD) “Card’ for iTunes (just to see how it is), But, alas I’ll probably just D/L my Music the ‘Good ‘ol Fashend’ way! via ‘Bittorent’ and ‘eMule’ I’d like to say kazza+ but we all know that’s dead!

Posted by Ichijoe on March 21, 2005 at 3:51 AM (CST)



That should be I’m just 1:5,200.000 Unemplyed here in Germany right now.

We do not currently hav a half billion People out of work yet But lets give the Red (SPD) / Green (B-90), some more time!

Posted by Ichijoe on March 21, 2005 at 4:55 AM (CST)


Bravo Apple—what an amazing marketing tool for bands and record labels.  Instead just a neat giveaway (free iTunes) you provide a revolutonary approach to the labels and artists just giving out free CDs (most of which end up in music store used bins).

I’m sure the press and attendees at SXSW are being bombarded with CDs from every direction that will most likely end up the swag bag while these cards could end up in the receiver’s wallet (very valuable real estate).

Apple wins (record company pays for each claimed iTune)  Artist wins as this novel distribution approach could inspire more people to download (and listento ) their music.  Apple wins again as the card receiver must go to the iTunes music store to claim their iTune(s)which could provide upsell potential of additonal iTunes. 

My two cents on DRM, stop reading here if this stuff bores you.  If the consumer internet existed 30 years ago, would board trolls cried foul about buying pre-recorded Cassette tapes?  Record companies were forcing us rebuy all of our favorite vinyl albums, right?  Or again 10 years after that with CDs?  Lets get a grip here folks.  I dislike DRM as much as the next guy, but don’t even try to pretend that one is any better than the next.  “So let’s have no DRM”  We’ve all proved to the music industry that we can’t be trusted to pay for downloaded music.  So DRM is here to stay, whether we like it or not.  To the DRM haters, just don’t buy DRM’ed tracks, buying CDs or keep stealing music, whatever, no need to bother everybody about your personal preferences.  The sky isn’t falling chicken little, its just goddamn music, ok?

Posted by calvinkronenberg on March 21, 2005 at 6:33 AM (CST)


HA!  That was great calvin…  Chicken little?  HA!  That one’s gonna carry me through the day…

Posted by apple juice on March 21, 2005 at 6:57 AM (CST)


Is there foul weather on the Continent today?

This is a great [marketing] idea! Imagine going to some sort of music event and being handed a free song!!

And if you don’t like the encoding… each time you buy music from Apple, remember to burn the “CD” to a disc and store it away for a rainy day.

Posted by Snowy Owl on March 21, 2005 at 7:49 AM (CST)

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