Apple VP explains (PRODUCT) RED iPod and iTunes Gift Card
In an interview with iLounge this morning, Apple Vice President of Hardware Product Marketing Greg Joswiak answered several questions regarding the company’s decision to release the iPod nano (PRODUCT) RED Special Edition, and matching, specially designed iTunes Gift Card.
On why Apple became involved with (RED): According to Joswiak, the effort to create a Special Edition iPod for the cause was led “by both Bono and Bobby Shriver,” founders of (RED), who consider the fight against AIDS, tuberculosis and malaria in Africa a “very important cause.” Proceeds from sales of (RED) branded products go directly to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which focuses its investments in AIDS programs, especially for women and children. Bono has described AIDS as the “greatest health crisis in 600 years,” and has aided in efforts to convince several leading companies to sell special (PRODUCT) RED offerings.
On the gains to Apple and (RED) from the release of the new iPod nano: Joswiak noted that Apple’s and (RED)‘s goals are to create “sustaining revenue and increased awareness” through the (PRODUCT) RED Special Edition campaign, and Apple has “not set any end date” for the product. The company will produce as many Special Edition red nanos as consumers demand, with availability beginning today.
On additional Apple contributions to the (RED) effort: Joswiak noted that a (PRODUCT) RED iTunes Gift Card will be available in November. The card will be “designed to match the (PRODUCT) RED campaign,” and Apple will donate 10% of revenues from each gift card purchase to (PRODUCT) RED. It will be available in a $25 denomination.
The iPod nano (PRODUCT) RED Special Edition comes in packaging almost identical to the standard iPod nano box, save for its red print and PRODUCT (RED) Special Edition markings. As with other Special Edition iPods, etching on the nano’s back indicates its special status.
- Apple Pay in Canada now supporting Visa, MasterCard
- iPod touch, nano, and shuffle color comparison photos
- Apple unveils new iPod touch, new nano and shuffle colors
- Apple intros space gray iPod touch, nano, shuffle
- Apple selling refurb seventh-gen iPod nano
- Apple releases software update 1.0.2 for 7th-gen iPod nano
- Apple’s new ‘Echo rival’ may feature a camera
- Apple ‘working rapidly’ to extend Apple Pay to more countries
- Report: Apple’s Siri-based Amazon Echo competitor will be a new Apple TV
- Report: Apple SVP Eddy Cue proposed bid to buy Time Warner
- Beta testing for Pokémon GO begins in the U.S.
- Apple’s plan to open stores in India hits a snag (Update: India’s finance minister ratifies ruling)
- Apple looking into charging stations for electric cars
- Apple hires hint at improvements in encryption, health monitoring
- Hyundai adds CarPlay support to more vehicles
- Plaintiffs file new motion to keep ‘Error 53’ Touch ID lawsuit alive
- OtterBox Symmetry Series Hybrid Case for 12.9” iPad Pro
- Logitech Logi BASE Charging Stand for iPad Pro
- Twelve South TimePorter for Apple Watch
- August Doorbell Cam
- August Smart Lock HomeKit enabled + Smart Keypad
- ecobee3 HomeKit-enabled smart Wi-Fi thermostat
- Zagg Now Cam
- Yantouch EyE Portable Wireless Speaker
- Netatmo Wind Gauge
- Incipio Stashback for iPhone 6/6s
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)