AppleInsider posts Pepsi iTunes Super Bowl commercial | iLounge News


AppleInsider posts Pepsi iTunes Super Bowl commercial

AppleInsider has posted the upcoming Pepsi iTunes Super Bowl commercial featuring 16 teens that were recently sued by the RIAA for illegally downloading music from the Internet. The commercial also features Green Day’s version of ‘I Fought the Law.’

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Stream doesn’t work, but you can download it using the link.

Posted by Jon in Irvine, CA on January 28, 2004 at 7:14 PM (CST)


In response to the above comment, what do you mean by only “a few hundred” buy legal downloads? Though the numbers are much less than those who download illegally, they number at least close to the hundreds of thousands.

IF it was a few hundred, then where did iTunes get all those sales? Each person would have had to purchase thousands of songs, which is a statistical impossibility.

Posted by Sraphim in Irvine, CA on January 28, 2004 at 9:09 PM (CST)


I believe 50miilion said “while only a few hundred thousand” and not a few hundred.

Posted by yuljo in Irvine, CA on January 28, 2004 at 9:45 PM (CST)


This commercial is just plain bad… and I don’t expect it’s the final version. For one thing, I doubt Pepsi would put “” at the end of their commercial without at least having “” joining it.

Secondly, there isn’t anyway that they’re going to put a commercial together for that amount of money that doesn’t have a voiceover of exactly what the deal is. Most of their target audience can’t read that quickly.

Posted by Bob in Irvine, CA on January 28, 2004 at 10:16 PM (CST)


If this is the super bowl ad for for the itunes and pepsi promotion, then apple and pepsi seriously need to rethink their advertising strategy.

Do we really need to have the 16 or so kids that were sued by the RIAA to promote this ad. A simple ipod inspired commerical would have done the job more effectively,not to mention, better than what they have here

Posted by Brian in Irvine, CA on January 29, 2004 at 12:05 AM (CST)


**Definitely** a preliminary version. 

I could do that in Windows Movie Maker :-D

Posted by Jerrod H. in Irvine, CA on January 29, 2004 at 12:17 AM (CST)


Oh, dear god, they won’t get an oscar for a commercial.


Posted by Adam in Irvine, CA on January 29, 2004 at 3:03 AM (CST)


Riiiight.  The whole ‘theres nothing anyone can do about it! <giggle>’ is cringeworthy in the extreme- Do pepsi really believe that young people think like this?

Treat kids as adults and they’ll respond positively- treat them as kids and they’ll do exactly what i’m going to continue doing; drink coke ;)

Posted by Mr Chutney in Irvine, CA on January 29, 2004 at 3:14 AM (CST)


Weill, it is pretty smart in that it never claims she is not going to do it illegally. Obviously, the ad is for downloading the free Pepsi-sponsored songs, but she never says that, so she still come through as a tough girl that insist on getting what she want in her own way (which is probably to get it legally but you never know for sure…).
- Marc

Posted by Marc in Irvine, CA on January 29, 2004 at 4:14 AM (CST)


I agree, this commercial is pathetic and I serious doubts it is real. We’ll just have to find out. Makes me proud to be a Coke drinker.

Posted by Chris in Irvine, CA on January 29, 2004 at 6:09 AM (CST)


if you ask me, a simple white screen that says in a boring black text “1 in 3 bottles of pepsi wins a free song on iTunes music store” would get me buying more pepsi than i do…

Posted by m0nkey in Irvine, CA on January 29, 2004 at 6:44 AM (CST)


visually the ad looks great. well shot, colour are nice, type is good.
aurally… arrggghh!!! one, the song sucks. plain and simple. something darker and more atmospheric would have worked much better with the visuals. and that girls voice is terrible. Sure she’s kind of cute, but her manner of speaking is very off putting. (not helped by the american accent to this aussie, but that’s accepted).

hit mute, and it’s a great ad. ;)

Posted by Nathan in Irvine, CA on January 29, 2004 at 7:22 AM (CST)


I feel the same way, what commercial says “KIDS” that will win alot of votes… If I see this on the SuperBowl, I want to sell my 3G 30 Gig any buyers?  :)

Posted by Andrew in Irvine, CA on January 29, 2004 at 10:05 AM (CST)


What were they thinking?

Posted by Val in Irvine, CA on January 29, 2004 at 10:36 AM (CST)


I assuming this won’t be available in Canada

Posted by Rilhouse in Irvine, CA on January 29, 2004 at 11:33 AM (CST)


i tell ya what

Posted by gustafks in Irvine, CA on January 29, 2004 at 11:52 AM (CST)


i think for the target, (13-18ers) it’ll do wild. kinda also like the “in your face” attitude, think that allot of people are going to pop the top off a pepsi, go check out itunes, and stick around, maybe even buy an ipod.

and no to the canada thing, would be nice though

Posted by dean0 in Irvine, CA on January 29, 2004 at 8:38 PM (CST)


I don’t mean to intrude in this “Adult” conversation, but as a member of the 13-18ers, this commercial sucks. I mean any other teen I know would say the same thing. If they want to appeal to us, Hip-Hop styled Commercials would work, but I guess Bill O’ Reilly would say something about it and then there’d be no more commercials.
Anyways thats my 50 cents
(Ask your kids, They’ll understand)

Posted by iBookiPod in Irvine, CA on January 29, 2004 at 9:44 PM (CST)


It is definately not final. Compare the end of the .mov here to the image at apple’s website (  Notice that the LCD in the .mov is bright green and not-yet-edited, while the screen in the image on the Apple website has been chromakey’d in.

Posted by KevboY2K in Irvine, CA on January 30, 2004 at 9:14 PM (CST)

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