iLounge

1

Stream doesn’t work, but you can download it using the link.

http://blog.yourmaclife.com/pepsilaw.mov

Posted by Jon in Seattle, WA on January 28, 2004 at 4:14 PM (PST)

2

50 million Americans trade illegally on P2P networks, while only a few hundred thousand buy legal downloads. “It’s a terrible mistake to underestimate the average Internet user,” Garland told me. “They want to deal with the Internet on their own terms”.

Posted by 50million on January 28, 2004 at 5:17 PM (PST)

3

In response to the above comment, what do you mean by only “a few hundred” buy legal downloads? Though the numbers are much less than those who download illegally, they number at least close to the hundreds of thousands.

IF it was a few hundred, then where did iTunes get all those sales? Each person would have had to purchase thousands of songs, which is a statistical impossibility.

Posted by Sraphim on January 28, 2004 at 6:09 PM (PST)

4

I believe 50miilion said “while only a few hundred thousand” and not a few hundred.

Posted by yuljo on January 28, 2004 at 6:45 PM (PST)

5

This commercial is just plain bad… and I don’t expect it’s the final version. For one thing, I doubt Pepsi would put “itunes.com” at the end of their commercial without at least having “pepsi.com” joining it.

Secondly, there isn’t anyway that they’re going to put a commercial together for that amount of money that doesn’t have a voiceover of exactly what the deal is. Most of their target audience can’t read that quickly.

Posted by Bob on January 28, 2004 at 7:16 PM (PST)

6

If this is the super bowl ad for for the itunes and pepsi promotion, then apple and pepsi seriously need to rethink their advertising strategy.

Do we really need to have the 16 or so kids that were sued by the RIAA to promote this ad. A simple ipod inspired commerical would have done the job more effectively,not to mention, better than what they have here

Posted by Brian on January 28, 2004 at 9:05 PM (PST)

7

**Definitely** a preliminary version. 

I could do that in Windows Movie Maker :-D

Posted by Jerrod H. in TX on January 28, 2004 at 9:17 PM (PST)

8

Oh, dear god, they won’t get an oscar for a commercial.

So?

Posted by Adam on January 29, 2004 at 12:03 AM (PST)

9

Riiiight.  The whole ‘theres nothing anyone can do about it! <giggle>’ is cringeworthy in the extreme- Do pepsi really believe that young people think like this?

Treat kids as adults and they’ll respond positively- treat them as kids and they’ll do exactly what i’m going to continue doing; drink coke

Posted by Mr Chutney on January 29, 2004 at 12:14 AM (PST)

10

Weill, it is pretty smart in that it never claims she is not going to do it illegally. Obviously, the ad is for downloading the free Pepsi-sponsored songs, but she never says that, so she still come through as a tough girl that insist on getting what she want in her own way (which is probably to get it legally but you never know for sure…).
- Marc

Posted by Marc on January 29, 2004 at 1:14 AM (PST)

11

I agree, this commercial is pathetic and I serious doubts it is real. We’ll just have to find out. Makes me proud to be a Coke drinker.

Posted by Chris on January 29, 2004 at 3:09 AM (PST)

12

if you ask me, a simple white screen that says in a boring black text “1 in 3 bottles of pepsi wins a free song on iTunes music store” would get me buying more pepsi than i do…

Posted by m0nkey on January 29, 2004 at 3:44 AM (PST)

13

hmmm…..
visually the ad looks great. well shot, colour are nice, type is good.
aurally… arrggghh!!! one, the song sucks. plain and simple. something darker and more atmospheric would have worked much better with the visuals. and that girls voice is terrible. Sure she’s kind of cute, but her manner of speaking is very off putting. (not helped by the american accent to this aussie, but that’s accepted).

hit mute, and it’s a great ad.

Posted by Nathan on January 29, 2004 at 4:22 AM (PST)

14

I feel the same way, what commercial says “KIDS” that will win alot of votes… If I see this on the SuperBowl, I want to sell my 3G 30 Gig any buyers? 

Posted by Andrew on January 29, 2004 at 7:05 AM (PST)

15

What were they thinking?

Posted by Val on January 29, 2004 at 7:36 AM (PST)

16

I assuming this won’t be available in Canada

Posted by Rilhouse on January 29, 2004 at 8:33 AM (PST)

17

i tell ya what… if i win a free song i won’t be downloading that or anyother greenday song. that is just awful.

Posted by gustafks in Minneapolis on January 29, 2004 at 8:52 AM (PST)

18

i think for the target, (13-18ers) it’ll do wild. kinda also like the “in your face” attitude, think that allot of people are going to pop the top off a pepsi, go check out itunes, and stick around, maybe even buy an ipod.

and no to the canada thing, would be nice though

Posted by dean0 on January 29, 2004 at 5:38 PM (PST)

19

I don’t mean to intrude in this “Adult” conversation, but as a member of the 13-18ers, this commercial sucks. I mean any other teen I know would say the same thing. If they want to appeal to us, Hip-Hop styled Commercials would work, but I guess Bill O’ Reilly would say something about it and then there’d be no more commercials.
Anyways thats my 50 cents
(Ask your kids, They’ll understand)

Posted by iBookiPod on January 29, 2004 at 6:44 PM (PST)

20

It is definately not final. Compare the end of the .mov here to the image at apple’s website (http://a1328.g.akamai.net/7/1328/51/345e78f504068b/www.apple.com/pr/images/ref_pepsilaw3.jpg)  Notice that the LCD in the .mov is bright green and not-yet-edited, while the screen in the image on the Apple website has been chromakey’d in.

Posted by KevboY2K on January 30, 2004 at 6:14 PM (PST)