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Apple’s iTunes ad helps Dylan top charts again

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By LC Angell

Contributing Editor
Published: Monday, October 9, 2006
News Categories: iTunes

Bob Dylan’s new album “Modern Times” hit No. 1 on the Billboard charts thanks in part to Apple’s iTunes TV commercial featuring the legendary singer. Advertising Age reports: “The iTunes spot wasn’t just a run-of-the-mill celebrity-endorsement deal in which a big brand signs a big check to tap into the equity of a big star. This one flipped the formula, with the all-powerful Apple brand giving Mr. Dylan access to younger demographics and helping propel his sales to places they hadn’t been since the Ford administration. ‘The iTunes tie-in definitely did more for Bob than it did for [Apple], making him seem younger, cooler and more progressive,’ said M.T. Carney, partner at Naked Communications in New York.”

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Comments

1

The King is back….thnx Apple!

Posted by iManos on October 9, 2006 at 7:16 AM (PDT)

2

The ad exposure is one piece of the puzzle. His profile has been high as of late with the Scorsese project, the satellite radio show (excellent, I might add but then again I am biased when it comes to Dylan) and a trio of three great studio albums. I could care less if the new one has topped the charts. I only care that it is as good as it is. And it is very, very good.

Posted by Mark on October 9, 2006 at 9:56 AM (PDT)

3

For me it actually helped that the new album was a lot more like his older stuff from the first few albums.

Posted by Jim on October 9, 2006 at 10:44 AM (PDT)

4

One excellent album. Dylan is back and great songs.

Got it from amazon for $ 9.99.
I don’t watch tv so I did not see the ads.

Posted by mango on October 11, 2006 at 7:24 PM (PDT)

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