Apple’s Jobs: iPod nano a ‘bold gamble’

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Apple’s Jobs: iPod nano a ‘bold gamble’

In an interview with the New York Times following Apple’s special event on Wednesday, Apple CEO Steve Jobs called the new iPod nano a “bold gamble.” Jobs said that because the new device replaces the iPod mini, which accounts for more than half of all iPods sold, Apple risked losing a large portion of its revenue had the nano been delayed.

Jobs also discussed the shift away from using small hard disk drives to flash memory, and said that the nano’s custom chips and tiny circuit board had also been potential stumbling blocks. “Entire factories were created to make this device,” Jobs said. “Overnight we have become the largest consumer of flash memory in the world.”

Finally, Jobs said he was very happy details about the nano did not make their way onto the web before the device was introduced. “It would have broken my heart,” he said.

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Comments

1

Good work Apple!
At last something to be proud after Newton.

Posted by Gozd on September 7, 2005 at 11:31 PM (PDT)

2

it only shows Stevie is not reading the rumour sites:
http://page2.macrumors.com/

old news to me…

Posted by iJay on September 7, 2005 at 11:54 PM (PDT)

3

He must not know about Kevin Rose and digg.com. lol.

Posted by Jim on September 8, 2005 at 1:22 AM (PDT)

4

What about the fact that Creative already had a player called the ‘Zen Nano’? Probably an intentional cheap shot by Apple.

Kinda lacks originality on Apple’s part to use another company’s name. Some will say this is okay since no one really knows about the Creative player. Defend Apple if you want, but I think it was a lame move.

Posted by Talking Madness in Los Angeles on September 8, 2005 at 3:11 AM (PDT)

5

manish

Posted by manish on September 8, 2005 at 3:18 AM (PDT)

6

I’m getting one or two… the only questin is when !
Would have loved an 8 gb one

Posted by Dzign on September 8, 2005 at 4:51 AM (PDT)

7

jobs said they needed to create factories for all the memory they needed, meaning they probably have had this in design, and development for a while - well, a while longer than it takes creative to take an existing player and slap a “nano” label on it!

there - apple defended Talking Madness !

Posted by davebach on September 8, 2005 at 6:19 AM (PDT)

8

info didn’t leak? i guess steve jobs doesn’t read the same websites i do…

glad his heart wasn’t broken. haha.

Posted by travis on September 8, 2005 at 7:06 AM (PDT)

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