News
Apple’s Jobs: iPod nano a ‘bold gamble’
In an interview with the New York Times following Apple’s special event on Wednesday, Apple CEO Steve Jobs called the new iPod nano a “bold gamble.” Jobs said that because the new device replaces the iPod mini, which accounts for more than half of all iPods sold, Apple risked losing a large portion of its revenue had the nano been delayed.
Jobs also discussed the shift away from using small hard disk drives to flash memory, and said that the nano’s custom chips and tiny circuit board had also been potential stumbling blocks. “Entire factories were created to make this device,” Jobs said. “Overnight we have become the largest consumer of flash memory in the world.”
Finally, Jobs said he was very happy details about the nano did not make their way onto the web before the device was introduced. “It would have broken my heart,” he said.
Related Stories
- Apple selling refurb seventh-gen iPod nano
- Apple releases software update 1.0.2 for 7th-gen iPod nano
- iPod nano 7G torn down, 220 mAh battery inside
- HardCandy Cases debuts new Nano Clip
- Apple releases iPod nano 7G software 1.0.1
- iPod nano 7G unboxing, comparison gallery posted
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Apple’s Cue reveals more iBooks launch details
- Apple releases Commitment to Customer Privacy statement
- iOS 7 shown on iPad through emulator
- Photo leak shows Logitech iOS controller
- iLounge Weekly coming Monday, June giveaway reminder
- Apple site reveals iOS 7 for iPad, alternate icons
- Apple’s Cue: Jobs needed convincing on iBooks
- Microsoft Office app arrives for iPhone, iPod
- Key claims confirmed for Apple rubber-banding patent
- Apps: Angry Birds Star Wars 1.3, Myspace 3.0.1, QR Reader 3.5 + Word Lens 2.1.1
Recent Reviews
- Soundfreaq Sound Step Lightning SFQ-02L
- LifeProof Frē for iPad mini
- iBattz Mojo Refuel Removable Battery Case + Mojo Refuel Armor Kit for iPhone 5
- Geneva Lab Geneva Sound System Model S Wireless
- Bracketron Twist & Charge
- CruxCase CruxSkunk Keyboard Case for iPad 2, iPad (3rd/4th-Gen)
- Sol Republic Master Tracks
- Beats Electronics Beats Executive
- Jabra Revo + Revo Bluetooth Wireless Stereo Headphones
- Innovative Technology Justin Case Rechargeable Power Case for iPad 2, iPad (3rd/4th-Gen)
Recent Articles
- iOS 7: Weather, Stocks, Calendar + Reminders
- iOS 7: Phone, FaceTime, Messages + Contacts
- iOS 7: iTunes Store, App Store, Calculator + Mail
- iOS 7: Music, Videos, Photos + Camera
- iOS 7: Clock, Game Center, Newsstand + Safari
- iOS 7: Siri + Voice Control
- iOS 7: Activation Lock + Find My iPhone
- iOS 7: Control Center, Notification Center, Spotlight, Multitasking
- iOS 7: Maps, Passbook, Compass + Notes
- iOS 7: The New Lock Screen + Home Screen
1
Good work Apple!
At last something to be proud after Newton.
Posted by Gozd on September 7, 2005 at 10:31 PM (PST)
2
it only shows Stevie is not reading the rumour sites:
http://page2.macrumors.com/
old news to me…
Posted by iJay on September 7, 2005 at 10:54 PM (PST)
3
He must not know about Kevin Rose and digg.com. lol.
Posted by Jim on September 8, 2005 at 12:22 AM (PST)
4
What about the fact that Creative already had a player called the ‘Zen Nano’? Probably an intentional cheap shot by Apple.
Kinda lacks originality on Apple’s part to use another company’s name. Some will say this is okay since no one really knows about the Creative player. Defend Apple if you want, but I think it was a lame move.
Posted by Talking Madness in Los Angeles on September 8, 2005 at 2:11 AM (PST)
5
manish
Posted by manish on September 8, 2005 at 2:18 AM (PST)
6
I’m getting one or two… the only questin is when !
Would have loved an 8 gb one
Posted by Dzign on September 8, 2005 at 3:51 AM (PST)
7
jobs said they needed to create factories for all the memory they needed, meaning they probably have had this in design, and development for a while - well, a while longer than it takes creative to take an existing player and slap a “nano” label on it!
there - apple defended Talking Madness !
Posted by davebach on September 8, 2005 at 5:19 AM (PST)
8
info didn’t leak? i guess steve jobs doesn’t read the same websites i do…
glad his heart wasn’t broken. haha.
Posted by travis on September 8, 2005 at 6:06 AM (PST)