Apple’s Schiller: iPhone 5 scratches “normal” | iLounge News


Apple’s Schiller: iPhone 5 scratches “normal”

Scratches on the iPhone 5’s aluminum body are “normal,” according to an email from Apple Senior Vice President of Worldwide Marketing Phil Schiller. The email from Schiller, published at 9to5Mac, is in response to a reader’s concerns about scuffs and scratches on a black iPhone 5. “Any aluminum product may scratch or chip with use, exposing its natural silver color,” Schiller responded. “That is normal.” Numerous reports — and our own tests — have noted the relative ease at which the iPhone’s new aluminum body can be scratched or dented.

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“Look at iPhone 5 and you can’t help but notice the exquisite chamfer surrounding the display. A crystalline diamond cuts this beveled edge. It’s what gives iPhone 5 its distinctive lines. Fitting for a phone so brilliant.”

“During the assembly process, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then compares the images with 725 uniquely cut inlays to find a precise match.” (Don’t expect good quality control though…)

Oh and we forgot to add, the oh-so exquisite chamfer will chip and gouge while it’s being screwed together by rioting factory workers, as an additional, no charge,extra….


Posted by Bob Levens in UK on September 28, 2012 at 7:17 AM (CDT)


I have yet to see broad complaints about the condition of the phones out-of-box.  I’m sure there could be lots where someone dropped their box of parts all over the place and didn’t tell anybody, or batches of impproperly machined parts, but if every phone was ugly wouldn’t there be more stories about it?
Either way I really couldn’t care less.  I’m on the “S” cycle of phones partially because buying the first generation of anything opens one to the risk of a new manufacturing line.  I’ll take a mature and upgraded 5S, thank you very much.

Posted by howyroark on September 28, 2012 at 12:30 PM (CDT)

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