By Phil Dzikiy @phildzikiy ● Monday, February 4, 2013

Third-party developers can now use Apple-provided Appstore.com links to make shortened URL links to their apps, as was demonstrated this weekend. An Appstore.com short link appeared briefly at the end of the commercial for the upcoming film “Star Trek Into Darkness,” which read, “For details and ticket information go to AppStore.com/StarTrekApp.”  The Appstore.com domain name, which was given to Steve Jobs as a personal gift by Salesforce CEO Marc Benioff, has been used as the official website for the App Store Twitter account since its launch in January 2011.