News
At Goldman Q&A, Apple CEO Cook attacks specsmanship
By Phil Dzikiy
News Editor, iLoungeGoogle+
Published: Tuesday, February 12, 2013
News Categories: Apple
Currently speaking at the Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook responded to a question about increasing the screen size on phones by mounting a direct attack on specsmanship. “The customer experience is always broader than that which can be defined by a simple number,” Cook said, suggesting that specs are what companies focus on when they can’t make truly great products. “Do you know the speed of an AX processor?” asked Cook. “Does it matter?” He said that for Apple, a great experience and great products were the goal, “the only religion that we have.”
Cook compared Apple’s Retina display to OLED displays, which have been the topic of much discussion yet have what Cook deemed “awful” color saturation. “The Retina display is twice as bright as an OLED display,” he said, mentioning that Apple feels very confident about the choices it has made with displays. “The only thing we’ll never do is make a crappy product. We’re going to make a great product… We must do something great, something bold, something ambitious. We want the customer to be the center of it ... to enrich customers’ lives.”
As for future display technology, Cook said, “I’m not going to comment about what we’re going to do in the future, that releases our magic, I’m not going to do that.”
Related Stories
- Report: iRadio might miss WWDC debut
- Fair Labor Assoc.: Foxconn, Apple still exceed work hours
- Cook talks Apple’s taxes ahead of Senate testimony
- Apple releases iTunes 11.0.3 with new Mini Player
- Apple patent filing uses multiple devices to light a scene
- App Store hits 50 billion downloads
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly arriving Monday, giveaway reminder
- Report: BBM iOS app won’t support iPad at launch
- Report: iRadio might miss WWDC debut
- Fair Labor Assoc.: Foxconn, Apple still exceed work hours
- CW to bring content to Apple TV
- Moshi debuts aluminum USB Cable with Lightning Connector
- Cook talks Apple’s taxes ahead of Senate testimony
- iLuv intros Aud 5 Lightning speaker dock for iPhone 5
- Apps: Can Knockdown 3, eBay 3.0/2.3, Jungle Book + Sonic the Hedgehog 2.0
- Apple releases iTunes 11.0.3 with new Mini Player
Recent Reviews
- BlueFlame 2M Charge and Sync Cable with Lightning Connector
- HMDX Jam Party Bluetooth Wireless Stereo Speaker
- Logitech Harmony Ultimate Universal Remote Control
- MyCharge Freedom 2000 Battery Case for iPhone 5
- Nike Nike+ FuelBand
- OCDesk OCDock for iPhone 5
- Bluelounge MiniDock (With Lightning Connector)
- Mophie Juice Pack Powerstation Pro
- PhoneSuit Flex Pocket Charger
- Olloclip Quick-Flip Case + Pro-Photo Adapter for iPhone 5
Recent Articles
- Remove old iCloud backup after restoring to a new iPhone
- Setting up a ringtone in iTunes
- Using a Wi-Fi hard drive with an iPad
- Backing up and restoring an iPod classic
- Can’t restore iPod touch without passcode
- Retaining older versions of Apps during an iOS Restore
- Can’t eject iPod nano without closing Firefox
- Can’t change iTunes Apple ID to iCloud e-mail address
- Effect of erasing an iPhone on the Find My iPhone feature
- Organizing video collections on an iPad
1
“...for Apple, a great experience and great products were the goal, “the only religion that we have.””
Hmmm, somehow think that the several people who were waiting at the altar of the Genius Bar with me, all with defective/faulty MacBooks/MacBook Pros, were not feeling the “great experience” or the “great products”.
Never mind, I get to go back for a third time to prostrate myself at the foot of the great Apple…
“The only thing we’ll never do is make a crappy product.”
ORLY…...
Posted by Bob Levens in UK on February 12, 2013 at 9:08 AM (PST)
2
@1: Heh. The local Genius bar is constantly booked, if you don’t make an appointment, you’re looking at 90-120 minutes minimum before the next walk in, and that’s during “off hours”. If you walk in on a weekend they probably just laugh.
I do love the relative painlessness of Apple’s customer service if you follow protocol, but in my nearly 10 years of using iDevices, I’ve had a seemingly high number of product replacements under warranty (5 out of 12 swapped for one failure or another). Anecdotal, just one guy, so maybe the aggregate statistics are better, but, as usual, it appears the PR speak is divorced from the reality of their penny pinching, bottom line focused design and delivery.
Posted by Code Monkey in Midstate New York on February 12, 2013 at 9:39 AM (PST)