AT&T: iPhone 3G launch sales ‘nearly double’ original

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AT&T: iPhone 3G launch sales ‘nearly double’ original

In a release announcing its second fiscal quarter financial results, exclusive U.S. iPhone carrier AT&T revealed that launch period sales of the iPhone 3G were “nearly double” that of the original iPhone, while pointing to the device as an example of advanced communications. “In the first 12 days following launch, sales of the iPhone 3G were nearly double levels achieved in AT&T’s 2007 iPhone launch,” the company said. Speaking about the communications industry’s shift towards advanced mobile services encompassing voice, data, and video, AT&T CEO Randall Stephenson said, “The Apple iPhone 3G is a dramatic example of this transformation. In the days following our exclusive U.S. launch of this new device, powered by the nation’s fastest 3G wireless network, customer response has been everything we had anticipated and more. This strengthens our wireless business, and it reinforces our positive view of the opportunities ahead for AT&T and the industry.”

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Comments

1

“Powered by the nation’s fastest 3g network”. While I love my iPhone, I’m humored by this very subjective comment. I suppose it’s better than saying “powered by one of the smaller, and inexcusably slow-to-launch, 3g networks.

Posted by Jordan on July 23, 2008 at 11:36 AM (PDT)

2

I think we should take one other statistic into consideration before applauding blindly. In the same time frame, there were (either 12 or 20, I forget) FEWER countries in the original launch. So, frankly, this isn’t really all that spectacular, really. I would have expected bigger numbers based on the much larger launch of the 3G.

Posted by Jerry on July 23, 2008 at 12:14 PM (PDT)

3

I believe the numbers given are for the launch in the USA with AT&T;only. So it really is quite spectacular to nearly double sales at launch time…

Posted by RNB in Bakersfield, CA on July 23, 2008 at 12:26 PM (PDT)

4

It’s also 1/3 the price.*

*If you qualify for the subsidized price.

Posted by ort on July 23, 2008 at 12:30 PM (PDT)

5

You would expect to double sales if you double production. Not saying their statement is false, but it does require more context.

Posted by Flippy Hambone on July 23, 2008 at 9:00 PM (PDT)

6

“In the first 12 days following launch, sales of the iPhone 3G were nearly double levels achieved in AT&T;’s 2007 iPhone launch,”

What does production have to do with sales? Nearly twice as many iPhones were sold by AT&T;than during the original launch. What additional context is needed, Flippy Hambone?

Posted by RNB on July 23, 2008 at 10:33 PM (PDT)

7

My point is that you don’t necessarily prove much by saying that “sales…were nearly double levels achieved in [the 2007 launch].” It’s a statement that apparently refers solely to AT&T;, not Apple, so does this include Apple Store sales? Are we talking 12 days of launch in 2007 versus the same 12-day period in 2008?

That’s the kind of context I’d like to see, some substantiation and dimension to raw figures, not presented in a vacuum.

Posted by Flippy Hambone on July 24, 2008 at 2:45 PM (PDT)

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