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AT&T makes major changes to iPhone, iPad data plans

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By Charles Starrett

Contributing Editor
Published: Wednesday, June 2, 2010
News Categories: iPad, iPhone

AT&T has announced that it is making several major changes to its data plan offerings, including those for the iPhone and iPad, as well as giving a concrete timeframe for its iPhone tethering launch. The single $30 unlimited iPhone data plan will be replaced by a pair of options: DataPlus, which offers 200MB of data for $15 per month, and DataPro, which provides 2GB of data for $25. Should a customer exceed their data limit, they will receive either an extra 200MB of data for $15 on DataPlus plans or an extra 1GB of data for $10 on DataPro plans. Similar changes will be made to the company’s iPad data offerings, with the $30 unlimited plan being replaced by the new $25 for 2GB a month plan. All of the data plans offer free access to more than 20,000 AT&T Wi-Fi Hot Spots as well. Finally, AT&T will be offering iPhone tethering to customers on DataPro plans for an extra $20 per month; the feature will be available when iPhone OS 4.0 is released. Current customers are not required to switch to the new plans but can do so if they wish without extending their contracts; the plans will be available beginning June 7.

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Comments

21

#20 - This is not an Apple initiative. This is AT&T abusing it’s exclusivity. The only fault Apple has here is that it doesn’t open up to Verizon. That move would be so profitable for Apple.

As for some of your other points:

Censorship - The App Store is a store. It is Apples store. They can choose what to sell at any time. Walmart, Target, Best Buy…none of these sell porn. Why should Apple feel forced to do so? They put Safari on their products. Just surf to porn if it is so important. No one is stopping you. I have tested it myself (purely scientific mind you…hahaha). As for non-porn app issues, I will agree that Apple is being too restrictive. I just read that they pulled a digital picture frame app because it uses widgets. Too “desktop-like”. C’mon already.

Slave Labor - have you seen the laundry list of tech companies that use Foxconn? Dell and HP both use them as well. And Foxconn is noted as one of the most upstanding of the Chinese factories. Apple, Dell and HP all pour resources into making sure it is fully above board so that it can’t come back to bite them. The suicides are an indication of the culture there. Not simply the external stresses from American tech companies. Workers there are pushed hard, that is a fact. But it is no different than the Japanese folks that commit suicide for “failing” in their jobs. It is just misdirected shame. Apple and the others have sent in teams to find the root problems in this.

Flash - see my Censorship/App Store item. If Apple feels that Flash is a detriment to the product they are putting out there, then they have every right to disallow it. I, along with many others, appreciate the lack of battery-draining, resource hungry, crippled Flash sites and advertisements. If Adobe got off their butts and produced that long-promised functional Mobile Flash…maybe it would be a real issue. But they have slacked because no one would push them. Consider them officially pushed now.

Bait/Switch - again…that is AT&T. And I agree that it is just preposterous. AT&T should absolutely be called out on this. I do wish Apple had never gotten into bed with them. Not exclusively at least. That exclusivity crutch is what allows AT&T to pull this crap. If they had to compete with an iPhone on Verizon, things would be very different. AT&T is the biggest weakness in the iPhone model.

Posted by Mitch on June 3, 2010 at 6:10 AM (PDT)

22

@16:thanks very much!

Posted by newbie on June 3, 2010 at 6:16 AM (PDT)

23

@20
I see what u mean but I don’t agree 100%

* the apple store has tight regulations, which is ok with me. One thing i was dissapointed was that the wireless sync apps was denied. I assume its because apple has a similar function in it’s new iPhone OS4 implemented. Apple cares about what apps reflect on their product and thats good. I agree that some features should be implemented, some apps should have been approved.

* Foxconn, well,.. $150 is a lot of money there and it’s the china’s economy’s fault for having a low value on their money. Foxconn by itself need to look in their employees, be there for them, have programs for them, family oriented. I’m sure apple will support

* Flash? lol,.. flash is fading out. Apple is the frontrunner with wanting the html5 implemented. Flash is nice but I really don’t need it on my iPhone. (and I’m a former web developer)

* baiting (AT&T), I do not get close to 2GB but I do not agree how they treat their customers. If AT&T give 6-8GB/month including tethering for $30 then they would be “alright” with me.

Didn’t AT&T promised us last year on national TV that Tethering will be available later this summer of 2009? .. so they broke the contract by false promising to get more customers when the iPhone3Gs came out. Everybody can get out the contract because of that specific reason wink ..

I will most likely get me a iPhone4G, depending on how AT&T set their plans. I pay $70 for unlimited data, and 450 min rollover and 200txt, thats kind of enough for me. I use a free txt apps, and thinking to go skype ...

Posted by dennis on June 3, 2010 at 6:31 PM (PDT)

24

No carrier has unlimited data. Even when AT&T said they did they capped you at 5gb. Verizon says theirs is unlimited. Guess what? 5gbs. Sprint is the same thing. AT&T just screwed you by cutting your cap by more than half and only giving you 5 bucks back. Haha. I’ll stick to my android on Verizon and tethering my touch to it.

Posted by Shane on June 3, 2010 at 7:40 PM (PDT)

25

Laugh while you can, #24. it wasn’t that long ago Verizon’s CEO commented that the days of unlimited data plans were numbered.

Last fall I put a lot of time into comparing plan prices among the major carriers (both contract and prepaid). My conclusion is that while each one may spend a good deal of money promoting the advantages they have over the competition, the reality more closely resembles a coordinated game of follow the leader.

It’s like a corporate game of good cop - bad cop. One carrier takes the lead in implementing an unpopular policy change and, within a year or two, the other three follow suit. Last was Verizon raising ETFs on smart phones, now AT&T axing unlimited data. Now it’s either Sprint or T-mo’s turn to play the jerk.

Posted by Paul on June 3, 2010 at 9:21 PM (PDT)

26

I’ve took a look at my data usage. I’m a IT Admin, and stream radio, remote connect to my macs at home, remote in my surveilance cam at home and o all kind of other stuff on my iphone 3G…but guess what .. I got a max usage of 900MB at top from last year november to today….

I could not belive this either… so, looks like i can save me $5. eitherway, I still belive a 6GB datad plan for $30 (including tethering) would be the correct choice from AT&T

Posted by dennis on June 4, 2010 at 6:12 AM (PDT)

27

WE NEED TO FILE a SUIT. THE ONLY REASON I BOUGHT THE IPAD 3G WAS FOR THE UNLIMITED DATA PLAN WITH THE MONTH TO MONTH OPTION!!! ATT YOU NEED TO BE ASHAMED AND YOU WILL REEK WHAT YOU SOW JUST AS GREEDY BP IS NOW! HOW DARE YOU DO THIS TO US!!!!

Posted by Angel McShan on July 9, 2010 at 9:08 PM (PDT)

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