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AT&T pushes Cingular rebranding ahead of iPhone

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By Charles Starrett

Contributing Editor
Published: Monday, May 21, 2007
News Categories: iPhone

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AT&T has announced that it will accelerate its rebranding campaign at Cingular wireless stores to better take advantage of the iPhone’s launch. The company will replace the Cingular name with new AT&T signage in the interior its 1800 shops, ahead of the iPhone launch in late June. “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,” AT&T spokesman Michael Coe said. “We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.” Cingular signage found on the outside of the stores will remain unchanged for now.

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Comments

1

Nobody knows how to confuse their customers better than mobile providers. If it’s AT&T, call it AT&T, not Cingular, now AT&T. Or AT&T, the new Cingular. Cut the cord, change the names and graphics. Consumers don’t have to be weened from one brand to another, just do it. It’s taken them how many years now to change the name?

Posted by rg_spb on May 21, 2007 at 8:49 AM (PDT)

2

if only it was that simple…
companies plan for months sometimes a year in advance when name or logo changing.

1800 stores (not including distribution and corporate locations) must have everything from business cards to signs to shirts and that is just the obvious items

Posted by hydra-calm on May 21, 2007 at 9:20 AM (PDT)

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