News
AT&T pushes Cingular rebranding ahead of iPhone
AT&T has announced that it will accelerate its rebranding campaign at Cingular wireless stores to better take advantage of the iPhone’s launch. The company will replace the Cingular name with new AT&T signage in the interior its 1800 shops, ahead of the iPhone launch in late June. “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,” AT&T spokesman Michael Coe said. “We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.” Cingular signage found on the outside of the stores will remain unchanged for now.
Related Stories
- Apple airs new Siri-focused iPhone 4S ads
- Apple asks European standards body to set Frand rules
- iPhone accounts for 40% of new Sprint customers in Q4 2011
- Key iPhone, iPod executive left Apple last year
- Motorola sought lucrative royalty on iPhone, iPad sales
- AT&T explains ‘unlimited data’ user throttling, blames users?
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly coming early Monday, giveaway reminder
- iBackFlip launches Somersault case for iPad
- Motorola loses third patent case against Apple in Germany
- Apple rushing to pick demo apps for next iPad launch
- Apple airs new Siri-focused iPhone 4S ads
- Periscope Audio Lab releases SpaceSampler
- Evernote Hello improves contact entry features
- eMailGanizer Pro adds Universal Inbox, Smart Folders
- Scosche rolls out bassDock for iPad
- German court rejects Apple bid to ban Galaxy 10.1N
Recent Reviews
- Cygnett Apollo for iPhone 4/4S
- Case-Mate Pop! ID for iPhone 4/4S
- Case-Mate Pop! for iPhone 4/4S
- Case-Mate Pop! With Stand for iPhone 4/4S
- Solid Line Products RightShift 2 Removable Keyboard Case for iPad 2
- Spigen SGP Kuel F60Q Battery Pack
- Just Mobile Highway + Highway Pro for iPod, iPhone + iPad
- Speck CandyShell and CandyShell Satin for iPhone 4/4S
- Jensen JiPS-310i Docking Speaker for iPod, iPhone & iPad
- FrappeDesign Smart Sleeve for iPad 2
Recent Articles
- iOS Gems: Adventures of Tintin, Reckless Racing 2 + Scramble With Friends
- Ask iLounge 2-3-12
- Making The Case For - And Against - An Apple iTV Television
- Instant Expert: iTunes U for iPad, iPhone and iPod touch
- Instant Expert: Secrets & Features of iBooks 2.0
- iLounge’s 2012 CES Best of Show Awards: Honorable Mentions
- iLounge’s 2012 CES Best of Show Awards: iPod, iPhone, iPad + Mac
- iOS Gems: Bug Princess, Dora Hops Into Phonics, It’s A Small World, Sleepy Jack + X Is For X-Ray
- The Complete Guide to Managing iTunes Videos
- Editorial: As CES Grows, Will Microsoft’s Loss Be Apple’s Gain?
1
Nobody knows how to confuse their customers better than mobile providers. If it’s AT&T, call it AT&T, not Cingular, now AT&T. Or AT&T, the new Cingular. Cut the cord, change the names and graphics. Consumers don’t have to be weened from one brand to another, just do it. It’s taken them how many years now to change the name?
Posted by rg_spb on May 21, 2007 at 8:49 AM (PDT)
2
if only it was that simple…
companies plan for months sometimes a year in advance when name or logo changing.
1800 stores (not including distribution and corporate locations) must have everything from business cards to signs to shirts and that is just the obvious items
Posted by hydra-calm on May 21, 2007 at 9:20 AM (PDT)