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AT&T, Verizon battle over iPhone during Super Bowl

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By Charles Starrett

Contributing Editor
Published: Monday, February 7, 2011
News Categories: iPhone

Both AT&T and Verizon had TV advertisements spotlighting the iPhone that played during last night’s Super Bowl. Verizon played its recently debuted anti-AT&T iPhone ad which asks viewers whether their network works, while AT&T showed a new ad that is a direct response to Verizon’s spot. Entitled “Answer” and debuted several days prior to the big game, the spot shows a man answering his phone, only to find that it’s his wife wishing him a happy anniversary, which he had forgotten about. While on the call, the man frantically searches on his iPhone for a place to make dinner reservations—something that’s not possible on the Verizon iPhone when no Wi-Fi is available. Towards the end of the commercial, a voiceover says “only AT&T’s network lets your iPhone talk and surf at the same time,” with similar text shown on the screen. AT&T’s new commercial is now available for viewing on YouTube or in embedded form below.

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Comments

1

This seems like kind of a silly thing to air an entire Super Bowl commercial about. I mean, sure it’s a nice feature of the AT&T phone and I’m sure users appreciate it. But a whole ad devoted to it makes AT&T look a little defensive, IMO.

Posted by Clint on February 7, 2011 at 8:56 AM (PST)

2

False advertising on AT&T’s part. In reality, the man’s phone in “Answer” would have dropped his wife’s call, angering her into a divorce later on.

Posted by Farnsworth on February 7, 2011 at 9:45 AM (PST)

3

Not false advertising. I talk on my iPhone 4 and use data all the time. I can check the net, look at my gps, text, etc.

Honestly it might seem like a small thing, but it would be a deal breaker for me. I came from Verizon, and when I first heard that it was finally (really) coming out, I thought “Oh darn…” and then I heard no data/voice at the same time and knew I made the right decision with AT&T.

As for networks, I drop calls on AT&T at the same spots I dropped calls on Verizon. I think I’m fortunate to be in a relatively good coverage area.

Posted by Teechur on February 7, 2011 at 10:50 AM (PST)

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