BBC planning games for the iPhone, iPod touch | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

BBC planning games for the iPhone, iPod touch

Author's pic

By Charles Starrett

Contributing Editor
Published: Friday, January 22, 2010
News Categories: Apps + Games

The BBC, via its commercial unit BBC Worldwide, is planning to turn some of its most popular shows into games for the iPhone, iPod touch, and other platforms. According to MCV, the broadcaster is in talks with both publishers and developers to turn a number of shows in games, including “Doctor Who,” “Top Gear,” “In The Night Garden,” and more. “We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value,” said Neil Ross Russell, managing director of children’s and licensing with the BBC. “What we’re trying to do is build the brands here – this is not about opportunistic licensing. If we wanted to do that we would have done more with these key brands over the last few years.” As part of this new initiative, BBC Worldwide has hired former EA executive Robert Nashak as executive vice president of digital entertainment.

« CableJive rolls out duaLink sync cable for iPod, iPhone

AdMob: iPhone OS dominating Oceania, Western Europe markets »

Related Stories

Comments

1

the Lady Bug Song is on the iPhone and over
500,000 views on YouTube with no publicity, jelp us get in contact with the BBC we have loads of early chaildhood stories and games that teach reading

Posted by bob korngold on January 23, 2010 at 2:59 PM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.