Behind-the-scenes look at ‘iPods Unite’ commercial

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Behind-the-scenes look at ‘iPods Unite’ commercial

Creative Planet Communites has posted a behind-the-scenes look at the making of the ‘iPods Unite’ commercial promoting the new VW Beetle and the Apple iPod.

“‘Pods Unite’ plays on the innovative design and similar sleek style the two brands share to peak interest in a special offer: ‘Buy a New Beetle. Get a new iPod.’ The spot’s creative treatment, which sees a woman taking the two products on the road, culminates in a final shot that pulls all the way from the iPod display face out of the vehicle’s open sunroof and beyond.”

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Comments

1

If i hate that annoying song 1 more time I’ll scream. A line-in port into the stereo would have been better instead of what they’re doing now.

They should have thought this thing a little more.

Posted by tetro on August 27, 2003 at 8:11 PM (PST)

2

I like that song, the Polyphonic Spree is a great group, catch them live if you can.
I do agree, a line-in port would have been a better choice. but they use the Belkin auto adapter and it does not work with the line-in port of my car stereo, you get a very annoying pop sound every few seconds. Belkin says that the product works best with casette and radio adapters.
What we need is a car stereo for iPod.

Posted by Carlos on August 28, 2003 at 5:07 AM (PST)

3

Didn’t they implement the iPod into the pre-existing stereo system (meaning it didn’t have a line in).

And just stop hating the song

Posted by gti on August 28, 2003 at 5:17 AM (PST)

4

I like the way they show the car and iPod, but that song is really stupid and gay…it kind of makes people think that people that use iPods like that kind of music and it turns a lot of people off. Come on it sounds like 3 aliens singing while burping cola in the shower. IT’S HORRIBLE!!!!

Posted by Jay on August 28, 2003 at 6:43 AM (PST)

5

what is the name of the song i like it too

Posted by ari polsky on August 28, 2003 at 7:19 AM (PST)

6

If you watch the still image sequence quicktime you can see a picture of a huge “oversized iPod”. I want that iPod.

Posted by Noah Brimhall on August 28, 2003 at 9:04 AM (PST)

7

the commercial sucks.

Posted by foo_foo on August 28, 2003 at 10:24 AM (PST)

8

Here’s info on the band, Polyphonic Spree. The title of the song in the commercial is ‘Light and Day’.

http://www.billboard.com/bb/daily/article_display.jsp?vnu_content_id=1965185

Posted by Dennis Lloyd in Irvine, CA on August 28, 2003 at 1:45 PM (PST)

9

I went to [url=http://www.thepolyphonicspree.com]http://www.thepolyphonicspree.com[/url] and listened to the song ‘Light and Day’.

Definitely “different” to say the least. Can’t say that I like that song. Definitely not an album I’ll be buying in the near or distant future. I’d rather listen to the Beatles.

Posted by Z on August 29, 2003 at 5:49 AM (PST)

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