Big New Giveaway: Help Promote iLounge! | iLounge News

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Big New Giveaway: Help Promote iLounge!

This contest is now closed. Judging will take place and winners will be announced tomorrow, Tuesday, June 22nd at 3pm PT / 6pm ET.

 

Check out the latest entries! The top entry so far is a TV commercial presented to an estimated 10,000 viewers.

Originally, we had planned a subdued giveaway for this month, but after seeing the amazing results from last month’s iLounge photo contest, we wanted to give our users another chance to express their abilities… this time, with FIVE winners.

This month’s theme is simple, but requires creativity: Publicize iLounge. Impressively. Legally. And effectively.

*THIS GIVEAWAY IS NOW OPEN TO PARTICIPANTS WORLD-WIDE!* See special rules below.

You have a month, and the countdown starts today. On June 21st, our judges will pick five winners who have (in our sole discretion) done the best job of positively publicizing the iLounge.com web site without breaking any of the rules below.

Except as limited below, you may use any medium or combination of mediums to positively publicize the site, including (but not limited to) photographs, artwork, posters, radio, television, movies, and online communication. You can do something small or something big, but the goal is the same: spread the word, and give us proof.

Remember, this is a publicity campaign, so posting a picture in the iLounge forums, for example, wouldn’t qualify. You need to spread the word about iLounge to people who could benefit from the site but probably haven’t seen it yet. That could be people at your high school or university, people at your store, people who watch your TV show, or whomever you think you can reach. We expect that the top prize winners will have effectively, creatively, and positively spread the word about iLounge.

  • If you use an audio medium, please send all compressed audio files to .(JavaScript must be enabled to view this email address)

    .

  • If you use a website to promote iLounge, please submit the link to .(JavaScript must be enabled to view this email address)

  • Upload photograph(s) to the “Help Promote iLounge” gallery.

  • Remember to include an email address with each picture in the “Picture Description” field. We will delete the email(s) as the pictures are published.

  • Please download and print the iLounge logo for use in your videos, picture(s), and artwork. Do not manipulate the logo in any way.

Grand Prize: One set of [url=www.futuresonics.com]Future Sonics Ears

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Comments

1

Awesome contest.  I am trying to think of ideas already…  This will be fun :)

Posted by Crovax33 on May 20, 2004 at 8:55 AM (CDT)

2

Time to canvas Providence, RI

Posted by regalbegal on May 20, 2004 at 9:02 AM (CDT)

3

“North America’s top iPod website!”

Shame it’s US-only, but good luck to everyone.

Posted by Jon Eccleston in UK on May 20, 2004 at 9:05 AM (CDT)

4

Free advertising and promotional work for iPodLounge! Now that’s something to get excited about . . . oh, wait.

Forgive me for being a cynic, but this contest is such that iPodLounge stands to benefit greatly at a cost of nearly nothing. Viral marketing and promotion has it’s place, and I don’t begrudge efforts to spread the word, but a contest like this takes advantage of some loyal readers.

I look forward to participating in future contests, but am going to sit this one out. Expressing creativity through an online forum is one thing, doing free publicity work is quite another.

Posted by dce on May 20, 2004 at 9:43 AM (CDT)

5

I agree - this contest is lame. Don’t ask us to do your dirty work. Are you expecting kids to somehow work “ipodlounge.com” on to their Homecoming Float or in their School Play?  Or should the executive hang an ipod lounge.com banner out his office window at lunch hour? This sounds like a recipe for disaster from the start. - Just hire an ad firm… Or better yet. Have a contest for publicity IDEAS, and pay the winner just a quarter of what you would have had to pay for those same ideas from a top firm…

Posted by lancephoto in North Tampa Bay on May 20, 2004 at 9:54 AM (CDT)

6

waa waa waa. you people are the biggest bunch of whiners on the planet. “give me a prize, i don’t want to do anything for it.” as if anything you are going to do is going to win a prize anyway. if you had any talent (like me) you would be working on an idea right now instead of crying.

Posted by frank on May 20, 2004 at 10:15 AM (CDT)

7

No one is “asking” for a prize Frank. Expressing creativity around an iPod theme is a great idea - the entries for the “Me & my iPod” contest were extremely interesting, and the winners were downright inspiring.

But that creative work was by and for the iPodLouge community, and wasn’t designed to promote the site specifically.  That’s a very different thing than creating and executing a promotional campaign in the hopes of winning a prize. Here’s the crux of it - no matter what you do, iPodLounge wins.

But if you’re comfortable with that, more power to you. With your eloquence and clear thinking, you’re a shoo-in for those fancy headphones.

Posted by dce on May 20, 2004 at 11:00 AM (CDT)

8

It doesn’t take talent to realize that this idea is a little far fetched.  I don’t think I’ll go to my college campus and plaster promotional ads for this place.  Not a good idea…sorry.

Posted by Layla on May 20, 2004 at 11:06 AM (CDT)

9

dce: by your logic, ipodlounge “wins” every time it holds a contest where people need to do something other than submit their names to win. last time i checked it does those sorts of giveaways too (like t-shirts and smaller prizes).

have you started your angry letters to apple yet to complain that they are requiring people to submit a full keynote presentation in order to win their design contest?

maybe i’m just not surprised when companies want something more than just a name on a blank piece of paper in order to win a contest. seems fair to me if you want to win deluxe headphones and $250 in iTunes cash.

Posted by frank on May 20, 2004 at 11:28 AM (CDT)

10

every time it holds a contest where people need to do something other than submit their names to win

This is true to an extent, but I still maintain that there’s a vital difference between encouraging participation on the site with a photography contest, and holding a “contest” wherein entrants are required to actively promote a product (or a website, as the case may be).

Do you remember the ads in comic books that encouraged kids to sell things door to door in exchange for prizes? By offering cheap rewards, they were, in effect, duping a massive sales force into working for free. This is very similar.

Apple’s keynote contest isn’t quite the same. Participants are submitting design to Apple for possible inclusion in a future release of the software. They are *not* devising schemes to promote Keynote, and then executing those schemes in their neighborhoods, campuses, etc.

maybe i’m just not surprised when companies want something more than just a name on a blank piece of paper in order to win a contest.

Technically, requiring anything for a contest is illegal. That’s why all of those offers you hear on the radio - and see on cereal boxes if your read closely - contain disclaimers reading “no purchase necessary”. Take the McDonald’s Monopoly promotion: by law, they have to give you game pieces on request, even if you don’t purchase anything. But as iPL is requesting that participants perform a service, I’m not sure what the rules are.

In any case, I’m certainly not “angry” and I hope that the proprietors of this site don’t see me as a troll. I enjoy reading the site and participating in the forums (as you can no doubt tell). It’s just that I find this sort of contest somewhat distasteful. If others don’t share that feeling, I wish them nothing but the best of luck, and hope that their efforts go on to make iPL a better place.

Posted by dce on May 20, 2004 at 12:36 PM (CDT)

11

It’s about time! You have the right product, but do you purchase the rights from the winner to use their creativity? Will the campaign actually be used? Count me it.

Posted by 3G on May 20, 2004 at 12:55 PM (CDT)

12

Count me “in.” Sorry. I can hardly contain my excitement!

Posted by 3G on May 20, 2004 at 12:57 PM (CDT)

13

dce: in order to enter apple’s contest, you need to spend $99 on keynote, develop something, sign an agreement and spent the money to ship apple a DVD or CD. if “requiring anything for a contest” was illegal, wouldn’t that be a really illegal contest?

i think technically a person could win the ipodlounge contest by going on a college radio station and talking about the site… or making a short movie on their video camera and getting hits for it on a movie clips web site… seems a lot cheaper to me than what apple requires… and a much more democratic way than requiring everyone to have a mac and keynote and a cd/dvd burner.

Posted by frank on May 20, 2004 at 2:50 PM (CDT)

14

Blah…I thought the big news would actually be “big news” i think there going to far. taking a picture is one thing. this is just advertising for them. was looking forward for a good contest i would actually want to participate in. i respect everyones opinions but i’ll sit this one out as well.

Posted by Sean on May 20, 2004 at 3:28 PM (CDT)

15

Would you consider it to be unethical or “in bad taste” to pay a homeless person to hold and iPodLounge cardboard sign???

(I probably just gave away a great idea =( )

Posted by MD on May 20, 2004 at 4:10 PM (CDT)

16

MD: Yes. The same general idea was in bad taste in the last photo contest.

Posted by Jeremy Horwitz on May 20, 2004 at 4:12 PM (CDT)

17

I agree with DCE.  Loads of hype over getting on the ground and doing iPodLounge’s dirty work.  Sorry!

Posted by MusicManiac on May 20, 2004 at 5:29 PM (CDT)

18

i’m in australia, so i dont know much about US law, but by the sounds of it, the no purchase neccesary makes sense. However, for this contests, if you dont do the work, you won’t win - because it is not a lucky draw, it is based on the “value” of your entry. if you have made “no purchase” because it was not neccesary, then you just simply won’t get picked.

Posted by Harrison in Melbourne, Australia on May 20, 2004 at 5:40 PM (CDT)

19

seems like a great competition but obviously not to everyone’s tastes and abilities… cmon what’s wrong with promoting a great iPod community? It might seem self-serving in principle (u can read anything into something) but if you are part of this community then you would want others to benefit from this great source of knowledge.

I like to know the name of the font used in the `iPodlounge` banner

Posted by noogabooga on May 20, 2004 at 5:45 PM (CDT)

20

*THIS GIVEAWAY IS NOW OPEN TO PARTICIPANTS WORLD-WIDE!* See special rules below.

????? then in the rules section it says: This giveaway is only open to legal U.S. residents.

Which one is right?

Posted by Lemonzinger on May 20, 2004 at 10:51 PM (CDT)

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