News
Brazilian company hides iPod shuffles in popsicles
By Charles Starrett
Senior Editor, iLounge
Published: Thursday, December 13, 2007
News Category: iPod shuffle
Brazilian ice cream company Kibon has announced a promotion in which it will give away 10,000 iPod shuffles, hidden away inside “propsicles.” “It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,” Mentor Muniz Neto, creative director for Bullet Brazil, said, “and may find an iPod Shuffle inside the package.” When faced with the challenge of hiding the prizes, the company worked with Apple to design a fake popsicle that looks like the real thing, but safely holds the shuffle inside, even in freezing temperatures. “We developed a special prototype that emulates the real ice cream;” Neto says, “it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package.” In addition to the shuffle, winning packages also include an 800 number and a code, which can be used to obtain the shuffle’s Dock and manual. Kibon’s “iPod no palito” promotion will start on December 18.
Related Stories
- Apple patent points to iPod nano/shuffle speaker
- Despite rumors, iPod shuffle + classic still available
- Apple releases VoiceOver Kit 1.4 for iPod nano, shuffle
- Fall 2010 iPod lineup now in stores
- Teardown: iPod shuffle 4G ‘extremely difficult’ to open
- iPod shuffle 4G color comparison photos posted
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- iLounge Weekly coming early Monday, giveaway reminder
- iBackFlip launches Somersault case for iPad
- Motorola loses third patent case against Apple in Germany
- Apple rushing to pick demo apps for next iPad launch
- Apple airs new Siri-focused iPhone 4S ads
- Periscope Audio Lab releases SpaceSampler
- Evernote Hello improves contact entry features
- eMailGanizer Pro adds Universal Inbox, Smart Folders
- Scosche rolls out bassDock for iPad
- German court rejects Apple bid to ban Galaxy 10.1N
Recent Reviews
- Cygnett Apollo for iPhone 4/4S
- Case-Mate Pop! ID for iPhone 4/4S
- Case-Mate Pop! for iPhone 4/4S
- Case-Mate Pop! With Stand for iPhone 4/4S
- Solid Line Products RightShift 2 Removable Keyboard Case for iPad 2
- Spigen SGP Kuel F60Q Battery Pack
- Just Mobile Highway + Highway Pro for iPod, iPhone + iPad
- Speck CandyShell and CandyShell Satin for iPhone 4/4S
- Jensen JiPS-310i Docking Speaker for iPod, iPhone & iPad
- FrappeDesign Smart Sleeve for iPad 2
Recent Articles
- iOS Gems: Adventures of Tintin, Reckless Racing 2 + Scramble With Friends
- Ask iLounge 2-3-12
- Making The Case For - And Against - An Apple iTV Television
- Instant Expert: iTunes U for iPad, iPhone and iPod touch
- Instant Expert: Secrets & Features of iBooks 2.0
- iLounge’s 2012 CES Best of Show Awards: Honorable Mentions
- iLounge’s 2012 CES Best of Show Awards: iPod, iPhone, iPad + Mac
- iOS Gems: Bug Princess, Dora Hops Into Phonics, It’s A Small World, Sleepy Jack + X Is For X-Ray
- The Complete Guide to Managing iTunes Videos
- Editorial: As CES Grows, Will Microsoft’s Loss Be Apple’s Gain?
1
Time to bust out the metal detectors, X-ray machines and thermal imaging.
Posted by ort on December 13, 2007 at 9:23 AM (PDT)
2
That’s to “cool”, wish they sold these here. Great engineering of the fake ice cream package to hid the goods in freezing temps. FUN!
Posted by rivertrek on December 13, 2007 at 9:28 AM (PDT)
3
In the litigious U.S., someone would eat the thing and sue the pants off Apple and the frozen pop company.
Posted by Danny Goodman on December 13, 2007 at 10:10 AM (PDT)
4
So, you don’t actually get the ice cream? What a bust.
Posted by James on December 13, 2007 at 11:12 AM (PDT)
5
huhuheuha Será q é verdade isso ? Se for vou cmer muito sorvete !!!!
Posted by Felipe on December 13, 2007 at 11:14 AM (PDT)
6
What?
Posted by Baracuda on December 13, 2007 at 1:06 PM (PDT)
7
“Hehehe Is that for for real? If it is I’m gonna eat a lot of ice cream!!!!” ... Yeah, I would, too, if they did something like that here in Portugal… By the way, “iPod no palito” translates literally as “iPod on [the] a stick”, ehe…
Posted by Mainyehc in Lisbon, Portugal on December 13, 2007 at 1:32 PM (PDT)
8
Does it also include the money to buy another popsicle?
My sister bought a bottle of Pepsi once, and there was a t-shirt in the bottle.
It also had a dollar so she could still buy her drink… of course, it cost $1.25.
Posted by Eric on December 13, 2007 at 3:02 PM (PDT)