News
Brazilian company hides iPod shuffles in popsicles
By Charles Starrett
Contributing Editor
Published: Thursday, December 13, 2007
News Categories: iPod shuffle
Brazilian ice cream company Kibon has announced a promotion in which it will give away 10,000 iPod shuffles, hidden away inside “propsicles.” “It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,” Mentor Muniz Neto, creative director for Bullet Brazil, said, “and may find an iPod Shuffle inside the package.” When faced with the challenge of hiding the prizes, the company worked with Apple to design a fake popsicle that looks like the real thing, but safely holds the shuffle inside, even in freezing temperatures. “We developed a special prototype that emulates the real ice cream;” Neto says, “it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package.” In addition to the shuffle, winning packages also include an 800 number and a code, which can be used to obtain the shuffle’s Dock and manual. Kibon’s “iPod no palito” promotion will start on December 18.
Related Stories
- Apple patents fourth-generation iPod shuffle
- Updated photo gallery: every new 2012 iPod shuffle
- First photos show 2012 iPod shuffle colors, textures
- New iPod shuffle to debut at WWDC?
- Apple patent points to iPod nano/shuffle speaker
- Despite rumors, iPod shuffle + classic still available
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Apps: Gangstar Vegas, Man of Steel, Photo Cube WiFi 3.59 + Play-Doh Create ABCs
- Alleged iPhone 5S leaks show display, logic board
- Apple TV beta reveals iTunes Radio support
- Apple’s Cue reveals more iBooks launch details
- Apple releases Commitment to Customer Privacy statement
- iOS 7 shown on iPad through emulator
- Photo leak shows Logitech iOS controller
- iLounge Weekly coming Monday, June giveaway reminder
- Apple site reveals iOS 7 for iPad, alternate icons
- Apple’s Cue: Jobs needed convincing on iBooks
Recent Reviews
- PureGear PX260 + PX360 Extreme Protection System for iPhone 5
- Odoyo Power+Shell EX Rechargeable Battery Case for iPhone 5
- Soundfreaq Sound Step Lightning SFQ-02L
- LifeProof Frē for iPad mini
- iBattz Mojo Refuel Removable Battery Case + Mojo Refuel Armor Kit for iPhone 5
- Geneva Lab Geneva Sound System Model S Wireless
- Bracketron Twist & Charge
- CruxCase CruxSkunk Keyboard Case for iPad 2, iPad (3rd/4th-Gen)
- Sol Republic Master Tracks
- Beats Electronics Beats Executive
Recent Articles
- iOS 7: Settings, Including Accessibility + Wallpaper
- iOS 7: Weather, Stocks, Calendar + Reminders
- iOS 7: Phone, FaceTime, Messages + Contacts
- iOS 7: iTunes Store, App Store, Calculator + Mail
- iOS 7: Music, Videos, Photos + Camera
- iOS 7: Clock, Game Center, Newsstand + Safari
- iOS 7: Siri + Voice Control
- iOS 7: Activation Lock + Find My iPhone
- iOS 7: Control Center, Notification Center, Spotlight, Multitasking
- iOS 7: Maps, Passbook, Compass + Notes
1
Time to bust out the metal detectors, X-ray machines and thermal imaging.
Posted by ort on December 13, 2007 at 8:23 AM (PST)
2
That’s to “cool”, wish they sold these here. Great engineering of the fake ice cream package to hid the goods in freezing temps. FUN!
Posted by rivertrek on December 13, 2007 at 8:28 AM (PST)
3
In the litigious U.S., someone would eat the thing and sue the pants off Apple and the frozen pop company.
Posted by Danny Goodman on December 13, 2007 at 9:10 AM (PST)
4
So, you don’t actually get the ice cream? What a bust.
Posted by James on December 13, 2007 at 10:12 AM (PST)
5
huhuheuha Será q é verdade isso ? Se for vou cmer muito sorvete !!!!
Posted by Felipe on December 13, 2007 at 10:14 AM (PST)
6
What?
Posted by Baracuda on December 13, 2007 at 12:06 PM (PST)
7
“Hehehe Is that for for real? If it is I’m gonna eat a lot of ice cream!!!!” ... Yeah, I would, too, if they did something like that here in Portugal… By the way, “iPod no palito” translates literally as “iPod on [the] a stick”, ehe…
Posted by Mainyehc in Lisbon, Portugal on December 13, 2007 at 12:32 PM (PST)
8
Does it also include the money to buy another popsicle?
My sister bought a bottle of Pepsi once, and there was a t-shirt in the bottle.
It also had a dollar so she could still buy her drink… of course, it cost $1.25.
Posted by Eric on December 13, 2007 at 2:02 PM (PST)