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Businesses showing interest in iPad
Demand for the iPad among businesses may be higher than expected, according to a BusinessWeek report. Citing a recent survey of 2,443 adult cell phone users carried out by Zogby International, the report states that more than half of those surveyed said they would use a tablet device such as the iPad for work. “It’s for business,” said Jim Turner, an information technology professional who recently ordered 15 iPads for his business, and plans to use the device for checking e-mail and taking notes while working on client computer systems. Although Apple itself demonstrated iPad versions of its iWork productivity applications at the device’s unveiling in January, it has mainly downplayed the iPad’s potential business appeal, instead focusing on features such as browsing, gaming, media playback, and reading. “Clearly, the iPad has a role to play in the business market,” said Charlie Wolf, an analyst at Needham & Co. “The demand appears to be far more diverse than I originally expected.”
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1
What’s the deal with Exchange support? It would seem odd if the iPad doesn’t have it.
Posted by Galley in Greenville, SC on March 24, 2010 at 8:34 AM (PDT)
2
From day one I saw so many uses for this in business. Real estate is an ideal example. Any one to one presentations would be suitable. Imagine a storeroom where the iPad is used to tick off stock… Or for a storeman that does not want to use the internet to order - he could now browse a catalog in book format and place orders online still…
I think within 3 months of launch we will see Apple change tack a little and start pushing the business aspect more.
Posted by Martin Bailey on March 24, 2010 at 10:12 AM (PDT)
3
I’ve sent this to Apple several times:
After reading every blog and news article I can regarding the iPad, it seems like the early rush of apps will be gaming and content related. I’m a late adopter to the iPhone(1 year) and also carry an Android based phone on CDMA networks. For my business use in the field, I also carry that big bulky Franklin Covey planner. I’ve come to find that there is no single fully functional app that allows a business user to move to a single device, leaving behind Sage Act at the office and allowing me to trash the planner out in the field. There are great group phone apps, great notes apps, a companion link program for Act that stinks bringing the fields over, etc.
Can one assume that there is a focus on the iPad maybe being an answer to those out in the business field? Let me lay out what I call a dream device/app combination that would hit the business world with success, or at least with as much opportunity you have with the education and medical fields with your iPad.
-iPad wrapped in leather day planner/franklin covey business like notepad cover
-Single app that launches today’s dashboard for sales/manager professional
-Samp app, yellow writing pad that can be type entered, or written with optional Apple stylus purchase
-Same app, calendar section with scheduling
-Same app, opportunties and pipeline section
-Same app, contact database with fields for many phone numbers, faxes, etc. (Business users must have multiple phone/address fields)
-Same app, history section. If I’m in a particular company contact, I see multiple individual contacts for that company, notes, pipeline, files I’ve attached to contact or calendar references, etc.
-Same app, email and fax from within app,
-Same app, able to launch presentation. (ipad v2 could offer projection of presentation) ((I watch your patents also:-))
-Wrap around cover would allow business card storage and maybe a single slot for paper file storage.
I really hope at some point you could stick a couple brainstorming types in a room and throw down a $50 Day Planner on the table , a computer with a 30 day free trial of Sage Premium Act and tell them to make it an Apple product. The iPad has the form factor. The iPad has the hippness that every sales guy would love when he enters a sales call. The iPad sends a sleek message when a high powered executive holds a meetings and writes his notes in the iPad, schedules quickly and pulls open a document withing seconds. The iPad has about 200 freakin apps that we can piece together to get these results. The iPad does NOT have the one app that no business man can do without. (No other slimline mobile device has it either.)
Posted by Mike on March 24, 2010 at 1:32 PM (PDT)
4
I totally agree. I’ve been using a Franklin Planner for 22 years and bought an iPad to, among other things, replace the planner. So, let’s create an app for that!
Posted by chris corrado on April 8, 2010 at 5:16 AM (PDT)
5
#1: The iPad does include Exchange ActiveSync support in much the same manner as the iPhone and iPod touch do. There was originally some speculation that it was being omitted due to licensing restrictions, but either that was never an issue to begin with, or Apple managed to get it sorted out.
#3/#4: The iPad is still in its infancy, but I’m sure we’ll see some developers come along and provide most of the software functionality. Some of the more professional cases are already starting to appear.
One app that filled a pretty professional niche on the iPhone site of things has been MarketCircle’s DayLite Touch. A corresponding iPad version is not yet available, but I’d be very surprised if they weren’t already working on it. Obviously, this app is only useful for Mac users who are on the DayLite desktop app, but it does demonstrate the potential of what can be done.
Posted by Jesse Hollington in Toronto on April 8, 2010 at 8:50 AM (PDT)