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BusinessWeek: A Talk with iTunes’ Conductor

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By Dennis Lloyd

Publisher, iLounge
Published: Wednesday, May 7, 2003
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BusinessWeek‘s technology editor, Alex Salkever interviews Apple’s senior vice-president for worldwide product marketing, Phil Shiller about the wildly successful iTunes Music Store.

“Q: What will it take to make the iTunes Music Store profitable for Apple?
A: We’re not looking at it in terms of a stand-alone business. It’s part of all the things we’re doing at Apple. And first of all, I hope it can drive more iPod business. That has been very successful for us, and we would like to see that continue to grow”

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