BusinessWeek: ‘iPod mania alive and well’ in Japan | iLounge News


BusinessWeek: ‘iPod mania alive and well’ in Japan

BusinessWeek’s Ian Rowley writes that “iPod mania is alive and well in Japan—one of the most competitive consumer-electronics markets on the planet.” Apple’s ad campaigns, the launch of the Japanese iTunes Music Store, the opening of a brick-and-mortar store in Shibuya, and the iPod nano are all credited with the increased popularity in the country.

“Despite an array of well-entrenched Japanese rivals, such as Sony and Matsushita, the iPod had cornered 51.3% of the digital-music player market as of the end of 2005, up from about 32% in 2004, according to research firm BCN. Sony was a distant second with 16.2%, while Panasonic grabbed just 8.2% of the market,” Rowley reports. “For now, though, the iPod absolutely rules Japan’s digital-music player market—pretty amazing when you consider that Japan is home to some of the toughest competitors imaginable in the global consumer-electronics game.”

In addition to the BusinessWeek article, iLounge’s pictoral report from Tokyo, Japan is also available.

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iPod + iTunes + iTMS = big trouble and headaches for everyone else. Amazing, the dominance…even on Sony’s home turf.

MSFT can only wonder if they’d had such a formula for the 360 what could’ve been in Japan, especially in light of all the gloom and doom predictions of more delays for the PS3.

Posted by flatline response on February 24, 2006 at 3:37 PM (CST)


I only see the PS3 delay as a positive thing. why rush when they have nothing to worry about the 360?

Posted by EM on February 24, 2006 at 4:52 PM (CST)


I only see the PS3 delay as a positive thing.

Only if MSFT isn’t able to crack the whip and ramp up production and get the publishing houses to push titles out faster to take advantage of the situation. Sony HAS given Redmond a real opportunity here to build a lead. But so far from what Microsoft has done, Sony seems to have little to worry about. 360s are still tough to come by in stores (plenty on eBay, though), and new game titles are REALLY slow in coming (a lot like the PSP was when that went live).

Anyways, kudos to Apple for teaching Sony The Rookit Slinger a thing or two about selling DAP/MP3s.

Posted by flatline response on February 25, 2006 at 4:06 AM (CST)

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