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CBS revives namesake music label, strikes iTunes deal

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By LC Angell

Contributing Editor
Published: Friday, December 15, 2006
News Categories: iTunes

CBS Corp. today announced that it will revive its CBS Records music label. In unveiling the new entity, CBS said it will make songs, music videos and other content from CBS Records available for purchase and download at the iTunes Store. “The new CBS Records aims to tap unsigned musicians who write and perform their own songs that will be used and promoted on prime-time TV shows,” reports Reuters. “The strategy helps CBS reduce licensing fees for using music from other labels on its shows. Owning the music also makes negotiating Internet video deals for CBS shows less complicated and more profitable.”  In addition to the iTunes Store, the music will be offered through CBSRecords.com.

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Comments

1

Interesting…wonder what the contracts for the artists will look like; what kind of royalties they’ll get, whether the deals are exclusive, etc.

Posted by Laer on December 15, 2006 at 11:47 AM (PDT)

2

So…CBS takes a page from The WB’s—um, CW’s—book.

Posted by Gordy. in Atlanta, GA on December 15, 2006 at 12:45 PM (PDT)

3

So Phony…er, I mean Sony...no longer holds the rights to the name. The ghost of Viacom reclaims it once again (not to be confused with the current Viacom which was a subsiduary of the old Viacom but was spun off and allowed to keep the master’s name so that the old Viacom could then call itself ‘CBS’...ah, the workings of corporate alphabet soup…and the lengths that they’ll go to to get rid of MTV…I think…).

Posted by flatline response on December 15, 2006 at 2:17 PM (PDT)

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