CEO Cook emphasizing iPhone sales in Apple stores | iLounge News

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CEO Cook emphasizing iPhone sales in Apple stores

Apple CEO Tim Cook recently spoke to Apple Retail Store Leaders about selling more iPhones in Apple Retail Stores, according to a report. During a summit that lasted for about three hours, Cook mentioned that Macs and iPads have sold well in Apple’s stores, but 80 percent of iPhones are purchased from other outlets. Apple will reportedly create new incentives to sell more iPhones in its own stores — the iPhone is now included in Apple’s Back to School promotion, and an earlier report noted Apple will start an in-store trade-in program for used iPhones. Sources said that program will be heavily promoted within stores. It’s also notable that one source said to expect “an army of new products this fall.” [via 9to5Mac]

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Comments

1

Really Tim? Who’d have thought?
Here in the UK most people obtain their phones from the network provider who spread the cost of the handset over the monthly fees.
Therefore the concept of handing over £500-plus for a handset just doesn’t exist. Which could be why people do not buy handsets from the Apple Stores.
I really cannot see how Apple Store can be tasked to sell more. It’s a very small market. That 80 per cent is probably handsets supplied to network providers.

Posted by Jon Myles on July 5, 2013 at 6:54 AM (PDT)

2

Not sure how the pricing structure is in the UK, but the irony in the US is that if you were willing to hand over the $700 up front, you’d save about $2000 over the course of the 2 year services contract for a net gain of $1500, nearly two more brand new iPhones.

While Cook is certainly not looking out for the little guy with this drive, the fact is that the “subsidized” pricing that consumers have been duped into considering the expected norm isn’t subsidized at all, it’s a huge racket wherein you get loaned $500 upfront at 70% APR compounded monthly.

That’s PayDay loan type gouging.

Posted by Code Monkey in Midstate New York on July 7, 2013 at 7:08 AM (PDT)

3

I think all of this generally depends on the carrier, but as a rule, most in the U.S. and Canada don’t provide any discounts if you bring your own phone, so arguably the only thing you’re really saving is the requirement to be locked into a contract, which may save you some money due to the ability to shop around and get some better rates down the road, either from your own carrier (since you can threaten to leave any time), or by switching to another one (we have several options in Canada, for example).

If you travel internationally, buying an unlocked iPhone will likely also save you a lot of money by allowing you to pick up a local pay-as-you-go SIM at your destination and avoid the egregious roaming charges from your home carrier.

That said, the Apple Stores in Canada and the U.S. at least will happily sell you an on-contract iPhone. I don’t think Apple is trying to convince people to necessarily pay full price for an unlocked iPhone (although they’re certainly happy to sell you one that way if that’s what you want), but rather just get people into Apple Retail Stores to buy them from there both as an opportunity to cross-sell as well as bolstering Apple’s own retail sales numbers and their share of the profits.

Posted by Jesse Hollington in Toronto on July 9, 2013 at 1:15 PM (PDT)

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