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ChangeWave: Planned iPhone purchases up 12%
According to the latest ChangeWave survey, more than one-third (35%) of respondents planning on buying a smartphone in the next 90 days plan on purchasing an iPhone, a 12 percent jump from the previous survey. In addition, ten percent of respondents said the announcements made at Apple’s iPhone Software Roadmap event made them more likely to buy the device in the future. Smartphone market share numbers for the iPhone jumped, increasing three points to 9%, behind only Palm, which fell for the seventh straight survey to 16%, and RIM, which maintains a sizable lead with a 42% share of the market. Customer satisfaction numbers for the iPhone also remain high, with 79% of iPhone-toting respondents saying they are very satisfied with the device. The survey of nearly 3,600 consumers was conducted on March 17-24.
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