News
Cingular to rebrand as AT&T next week
AT&T will rebrand its Cingular service with the AT&T name starting Monday. AT&T took full control of Cingular, the exclusive carrier of Apple’s iPhone, with its $85.8 billion purchase of BellSouth last month.
“The new name is a step back in time for Cingular, which bought the old AT&T Wireless in 2004 and eventually dropped the AT&T name altogether,” reports the Wall Street Journal. “AT&T executives hope a sole brand will signal to consumers that the company is a one-stop shop for myriad services including wireless, TV and land-line phone. But the coming months may be confusing for some Cingular customers who not long ago were absorbed from the old AT&T Wireless.”
Ads, customer bills and other items will have both Cingular and AT&T logos at the beginning of the transition, with the AT&T name to takeover solely months from now.
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1
i think the singular logo is one of the best out there. pity they’re dropping it.
Posted by aaron Hulsizer on January 12, 2007 at 10:36 AM (PDT)
2
So wait, that means the iPhone is gonna be branded with AT&T now, instead of CIngular? This is just confusing.
Posted by MatrixSJD on January 12, 2007 at 10:38 AM (PDT)
3
Let’s see…
ATT was broken up all those years ago; two parts being SBC and BellSouth. ATT starts ATT Wireless and augments their cell business by picking up the bulk of Cellular One (spinning off the duplicate bits as a separate company). ATT then spins off ATT Wireless itself. Then SBC, getting big and bold, buys ATT. BellSouth, meanwhile, is sitting around with this Cingular property of theirs, which also managed to absorb ATT Wireless along the way. SBC, probably feeling nostalgic, renames itself BACK to ATT. Now the New ATT buys BellSouth and gets Cingular. ATT, again with a bout of nostalgia, rebrands their newly acquired wireless division to ATT (Wireless?). Back to Square One?
Corporate incest. That’s what it is. Pure and simple.
Posted by flatline response on January 12, 2007 at 3:05 PM (PDT)
4
YES!!!! I just talked to the local AT&T rep and she said that they are going to start offering celluar service in Alaska within the year!! I CAN GET AN iPHONE!
Posted by jammin on January 12, 2007 at 4:49 PM (PDT)