News
Cingular to rebrand as AT&T next week
AT&T will rebrand its Cingular service with the AT&T name starting Monday. AT&T took full control of Cingular, the exclusive carrier of Apple’s iPhone, with its $85.8 billion purchase of BellSouth last month.
“The new name is a step back in time for Cingular, which bought the old AT&T Wireless in 2004 and eventually dropped the AT&T name altogether,” reports the Wall Street Journal. “AT&T executives hope a sole brand will signal to consumers that the company is a one-stop shop for myriad services including wireless, TV and land-line phone. But the coming months may be confusing for some Cingular customers who not long ago were absorbed from the old AT&T Wireless.”
Ads, customer bills and other items will have both Cingular and AT&T logos at the beginning of the transition, with the AT&T name to takeover solely months from now.
Share This Article & Win an iTunes Gift Card. Next: Sundance Film Festival Short Films to be offered on iTunes
Previous: Apple's Jobs: 'You don't want your phone to be like a PC'
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market iPod products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Apple launches Reserve and Pick Up retail service
- Apple patent points to simplified data sharing
- iPodweek coming shortly, still time to register
- Apple rolling out updated iTunes LP/Extras files
- Apple seeking new iPhone security manager
- Vers launches open-front Shellcases for iPod, iPhone
- iPhone developer accused of stealing phone numbers
- Quirky intros Beamer case for iPhone 3G, 3GS
- Apple’s Jobs named ‘CEO of the decade’
- Intel responds on iPhone sync issues
Recent Reviews
- Elexa Consumer Products iBlink
- Bose SoundDock 10
- Shure SE115m+ Sound Isolating Headset
- Apple Remote (2009)
- Kensington Travel Battery Pack and Charger for iPhone
- Tapulous Metallica Revenge
- Electronic Arts NBA Live by EA Sports
- Edifier iF500 Luna5 Encore
- Griffin iTrip for iPod + iPhone With iTrip Controller App
- XtremeMac Luna Voyager
Recent Articles
- iPhone Gems: Asphalt 5 and Doom Classic
- Ask iLounge 10-30-09
- Instant Expert: Secrets & Features of Apple TV 3.0
- Ask iLounge 10-23-09
- iPhone Gems: Copy Cat, Derek Jeter Baseball, I Am T-Pain, MotionX GPS Drive, Pang + Real Racing GTI
- iPhone Gems: 2XL ATV Offroad, Adrenaline Golf Online + Iron Fist Boxing 3rd Strike
- iPhone Gems: BombLink, Rock Band + Tap Tap Revenge 3
- Ask iLounge 10-16-09
- iPhone Gems: Global Eater, NPR News, Pocket Tunes Radio, scanR + vTuner Radio
- iPhone Gems: Itsy Bitsy Spider and Little Red Hen Childrens’ Books
1
i think the singular logo is one of the best out there. pity they’re dropping it.
Posted by aaron Hulsizer on January 12, 2007 at 10:36 AM (PDT)
2
So wait, that means the iPhone is gonna be branded with AT&T now, instead of CIngular? This is just confusing.
Posted by MatrixSJD on January 12, 2007 at 10:38 AM (PDT)
3
Let’s see…
ATT was broken up all those years ago; two parts being SBC and BellSouth. ATT starts ATT Wireless and augments their cell business by picking up the bulk of Cellular One (spinning off the duplicate bits as a separate company). ATT then spins off ATT Wireless itself. Then SBC, getting big and bold, buys ATT. BellSouth, meanwhile, is sitting around with this Cingular property of theirs, which also managed to absorb ATT Wireless along the way. SBC, probably feeling nostalgic, renames itself BACK to ATT. Now the New ATT buys BellSouth and gets Cingular. ATT, again with a bout of nostalgia, rebrands their newly acquired wireless division to ATT (Wireless?). Back to Square One?
Corporate incest. That’s what it is. Pure and simple.
Posted by flatline response on January 12, 2007 at 3:05 PM (PDT)
4
YES!!!! I just talked to the local AT&T rep and she said that they are going to start offering celluar service in Alaska within the year!! I CAN GET AN iPHONE!
Posted by jammin on January 12, 2007 at 4:49 PM (PDT)