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CNBC: Apple may sell 17 million iPods in holiday quarter [updated]
According to CNBC’s latest Holiday Central survey, some 8% of those polled expect to buy an iPod this holiday shopping season. That means Apple could see sales of about 17 million units during its fourth quarter with revenue of $2.7 billion. The CNBC survey also found that 20% of those surveyed currently own an iPod, while 70% do not currently own an iPod and do not plan to buy one. In other gadgets, the survey shows 3% of those polled plan to buy a Nintendo Wii or Sony PlayStation 3 (6.3 million units each) and 2% have their eyes on Microsoft’s Xbox 360 (4.2 million units).
Update: Piper Jaffray’s Gene Munster is expecting iPod sales of 15.5 million to 16 million units for the holiday quarter. “Our analysis of iPod unit data from NPD for the months of October and November leads us to expect iPod shipments in the range of 15.5m-16m for the Dec-06 quarter (our model calls for 14.7m iPods in the quarter and Street consensus is 15.0m),” Munster says in a research note today. “The 15.5m-16m unit range is based on various assumptions and is an extrapolation of two months of data, so we believe investors should supplement this data point with other information.”
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1
That is 188,888 iPods every day, for 90 days. That is crazy insane! That’s like having a daily gaming console launch.
Posted by Galley in Greenville, SC on December 13, 2006 at 11:26 AM (PST)
2
“In other gadgets, the survey shows 3% of those polled plan to buy a Nintendo Wii or Sony PlayStation 3 (6.3 million units each)...”
Considering the dearth of these gadgets, something like 99% of those people are going to have to figure out something else to buy. Will they buy iPods instead? Maybe Apple will find their sales stimulated by the lack of videogame system stock.
Posted by Dan on December 13, 2006 at 2:49 PM (PST)
3
The Apple supply chain is astounding. I ordered two 30G iPods personalized last Saturday 12/16/06. On Monday, I received a shipping notification and they were delivered on Wednesday. I had the backs engraved with personal messages for my nephew and niece. I can’t believe the convicts (LOL) working in China can get these orders done that quickly.
Truly impressive.
Posted by Maddman on December 14, 2006 at 3:04 PM (PST)
4
Note that NPD data does not include Apple itself, WAlmart or Amazon.com so basically what they are saying is they look at everything else and trry and guess how many might be sold the remaining big three ...
Posted by jbelkin on December 15, 2006 at 7:41 PM (PST)