News
Coca-Cola teaming up with Apple for UK iTunes promo
Coca-Cola is reportedly in talks with Apple to offer Coke-sponsored content on the iTunes Music Store in the UK. As part of a promotion for its new Coke Zero brand, the company also plans to offer iTunes discounts to consumers. “The deal follows the closure of download site Mycokemusic last week,” notes DigitalBulletin. “The site, which launched in 2004, featured more than 250,000 songs, but music files downloaded from it were not compatible with Apple’s iPod. Music has been one of the key battlegrounds between Coca-Cola and arch-rival Pepsi, and insiders believe the iTunes tie-up could help Coca-Cola maintain its edge in the competitive UK soft-drinks market.” Apple previously launched two massive promotions with Pepsi in the U.S.
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1
I hope they bring some sort of Coca-Cola partnership to the US. I have almost 500 of those points from the Coca-Cola rewards program and I’d love to convert them into iTunes credits.
The only thing I love more than my fiance and my iPod is Coca-Cola.
Posted by burnsy on June 27, 2006 at 12:22 PM (PDT)
2
I dunno burnsy…the US had the Apple/Pepsi partnership a while back. I’d be happy if they brought that back…I got as many as 25 songs from that at once.
Posted by Jeff Martin on June 27, 2006 at 12:52 PM (PDT)
3
Finally love for the UK!!!
Posted by Jack Bauer on June 27, 2006 at 2:28 PM (PDT)
4
If you can’t beat em’ - then join em’.
Posted by Mr. Anderson on June 27, 2006 at 2:47 PM (PDT)
5
Big shame, I hate coke.
Posted by Ethan on June 28, 2006 at 5:29 AM (PDT)