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Coke, Apple to give away 70 million songs in Europe
Coca-Cola and Apple will launch a European iTunes promotion this month, giving away 70 million songs in the UK and Germany. “The alliance with Apple signals an end to the group’s ambition to develop its own presence in the online music market,” reports the Financial Times. “The company launched its own music download site—MyCokeMusic—in Europe in 2004 but the service was closed this month amid fierce competition from iTunes and others… Apple declined to say whether its deal with Coke could be extended to the US and elsewhere or whether it precluded further promotions with Pepsi.” The talks between Coke and Apple were first reported in June.
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1
Baah, in Germany you need to sign up with coke’s ‘Coke-Fridge’ bull to enter your codes and then you need 4 Coins (whatever they are) to get 1 free song.
This is why iTunes isn’t market-leader in Germany - half assed promos like this is a very price-conscious market aren’t going to make you any friends.
Posted by apt on August 3, 2006 at 2:25 AM (PDT)