Coke, Apple to give away 70 million songs in Europe | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

Coke, Apple to give away 70 million songs in Europe

Author's pic

By LC Angell

Contributing Editor
Published: Tuesday, August 1, 2006
News Categories: iTunes

Coca-Cola and Apple will launch a European iTunes promotion this month, giving away 70 million songs in the UK and Germany. “The alliance with Apple signals an end to the group’s ambition to develop its own presence in the online music market,” reports the Financial Times. “The company launched its own music download site—MyCokeMusic—in Europe in 2004 but the service was closed this month amid fierce competition from iTunes and others… Apple declined to say whether its deal with Coke could be extended to the US and elsewhere or whether it precluded further promotions with Pepsi.” The talks between Coke and Apple were first reported in June.

« Altec Lansing debuts M602 iPod speaker system

Pod Safe locking iPod security case announced »

Related Stories

Comments

1

Baah, in Germany you need to sign up with coke’s ‘Coke-Fridge’ bull to enter your codes and then you need 4 Coins (whatever they are) to get 1 free song.

This is why iTunes isn’t market-leader in Germany - half assed promos like this is a very price-conscious market aren’t going to make you any friends.

Posted by apt on August 3, 2006 at 2:25 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.