News
Coldplay featured in new iTunes TV commercial
Apple took advantage of Coldplay’s appearance on Saturday Night Live this week to air the first of what appears to be a new style of iTunes commercials.
The 30-second spot, which is a vast departure from the company’s cartoon-like silhouette ads, features Coldplay performing their new single “Speed of Sound” in order to promote the band’s new album, X&Y, on the iTunes Music Store. It is not clear whether the commercial was created from original footage or if it was taken from Coldplay’s music video for the song, which has yet to debut on the band’s website, MTV, or on iTunes. The commercial ends with “Coldplay’s new album. Plus exclusive tracks on iTunes.” followed by the Apple logo and “iTunes.com.”
Unsurprisingly, Apple is heavily promoting the much-anticipated X&Y on the iTunes Music Store. “Pre-order Coldplay’s X&Y now and enjoy two exclusive tracks when the album is available for download June 7 (you’ll receive an email confirming the album’s availability),” Apple says. “Pre-ordering the album is the only way to get the exclusive bonus tracks ‘Proof’ and ‘Things I Don’t Understand.’” It is not known if Apple’s Coldplay/iTunes commercial was a one time deal to utilize the band’s SNL appearance or if it was simply the first of several ads to come featuring other artists.
The ad has yet to be made available for viewing on Apple’s website as of this posting.
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1
“Apple says. “Pre-ordering the album is the only way to get the exclusive bonus tracks ‘Proof’ and ‘Things I Don’t Understand.’â€?”
Funny how these “exclusive” tracks are not only available to buy on the UK iTMS (in the Speed of Sound EP) but also are on the UK release of the CD/7”/10” singles. I assume they mean exclusive in the US.
Posted by struddie on May 23, 2005 at 10:11 AM (PDT)
2
Do you think that it is a coincidence that the company who put on this high-profile promotion with Coldplay has the same name as the lead singer’s daughter?
For those of you going, “Huh”, Chris Martin and Gwyneth Paltrow named their daughter Apple. I’m not making this up!
Posted by macFanDave on May 23, 2005 at 11:38 AM (PDT)
3
What happened to Coldplay’s assurance that it would never allow its music to be used in commercials? Kind of deflates their inclination toward social responsibility… no?
Posted by JG on June 17, 2005 at 7:42 PM (PDT)
4
Um, even commercials to sell its own music?
Posted by Andy on August 1, 2005 at 8:26 PM (PDT)